A landing page is very important for a website or blog. It helps getting good rank in search engines. When you are creating a landing page, you must see whether it is user-friendly and search engine friendly at the same time. You should see your visitors and navigation first then search engine, because you are creating a better landing page for your visitors not for search engines.
Guide to Make a Great Landing Page for SEO
A well-designed landing page can greatly improve your web presence and increase conversions for your pay per click or email marketing campaigns. Rather than directing visitors from other sources to your website or blog, you can easily direct them to a particular landing page that can steer them in exactly the direction you wish them to have. Creating a landing page, which is effective, is not the same creating a successful email newsletter. There are certain guidelines to follow to maximize your page views; also, you should know how long a landing page should be. Let us discuss about that.
Your Landing Page’s Goal
When you decided to create an astonishing landing page, first you need to fix your goal. Landing pages, like any other part of your online marketing campaign needs proper goal. Without specific and concrete goals, there is no way to build an effective landing page. Your goal for making a user-friendly as well as search engine friendly landing page should be clear before you start designing your page. Albeit, we have discussed here, some of the tips that will help you to make a great landing page and help you to know how long a landing page should be.
Concise and Up to Date: A landing page should be concise and up to date. It should not look clumsy, so that your visitors feel loathsome while visiting the page.
Crisp and Informative: The landing page does need to be short and concise, better to say crisp and concise. Generally, visitors do not want to say on a page that is lengthy and clumsy, whether they do not find the posts or copies they wish to see.
Fast Loading Time and Relevant Links: The landing page should be quick to load and crisp to copy with enough links that need to have. Most of the visitors like links on landing page, so that they can get other pages gateway to go for.
Add Testimonials and Sharing Buttons: Better if you can add enough testimonials and sharing buttons on your landing page. This will not only help your visitors sharing the page but also make them understand about the business, products and or services you are offering.
Leading Path Should Be One: The first and foremost thing you should see when you are creating a landing page is to lead the users. When your users take call to action after visiting your landing page, it will create a success. So, it should lead the path they need to.
Design Should Be Minimalistic: You should learn how a simple and minimalistic design can help your landing page improve its performance and increase conversion. A landing page should be medium type, not very short and not very long.
Clear, Concise and Simple CTA: The main reason why your visitors need to take an action when they visit your landing page is clear, concise and simple CTA, i.e. call to action. You can include a form to get the information from your visitors about the products or services they are willing to take.
Ask Little of the Visitors: Though, there is not hard and fast rule to follow how long your landing page should be, but see if it is not too long or too short. Use enough information of your products or services that users look for. The design should be in a way that matches your products or services as well.
You need specific expectations for your landing page on which you are about to gauge its success. These expectations can be based on the previous experience or the evidence that you wish to have on your landing page. Your landing page should be in a way that can create something new that other landing pages do not and increase the conversation rate. Consider the design, user-friendliness, search engine friendliness and best navigation experience for your visitors. These three things should consider while creating a landing page and make the landing page a great one.