Legal website marketing can be a challenge even for seasoned professionals. People call on legal services when they are in dire straits and in this modern era, clients need reasons to trust you. AIS Technolabs will help you get the job done the right way rather than the easy way.
The easy way is to have a couple of business directories linking back to your website. While this strategy may fetch some short-term results, in the long run, it can destroy the business. We are not going to let that happen to your law firm. With our team of experienced professionals, we make legal web marketing last. At AIS Technolabs, we use practical steps to turn your law firm into a pro-active one. Here are some of the common ideas that we usually recommend using:
Google Display Network is without a doubt one of the largest networks online and generating sales from it is best achieved by using PPC Campaigns. In a PPC campaign, you get to decide the budget and you actually spend money when there are actual clicks on your website. Simple and elegant, this lets you scoop up lots of clients ahead of the game and everything is automated once the advertisement is posted.
Old school and trustworthy, email marketing is still one of the best ways to reel in clients. Design a nice email template and reach out to all your subscribers with news, updates, success stories, and promos. Not a bad way to flaunt some pro-bono cases either!
This might sound like the odd duck – legal websites and Instagram. But the truth of the matter is that Instagram can actually generate a lot of buzz for any company page instantly. A few legal eagle jokes and GIFs can raffle up a huge social media following with very little effort. This boosts the company image quite a lot.
Search Engine Optimization:
Search Engine Optimization is the only real way to retain traffic and keep growing it at the same time. SEO takes some time to get done the right way, especially in a niche market. However, the results are astounding and the growth hacking becomes much simpler over time. Local SEO is one of the most advisable courses of action, at least in the beginning, as it really boosts local sales and builds up credibility very quickly.