Legal eagles have a lot of different areas of expertise and they are the first people to call whenever things go south of normal. But of course, like any business, law firms need advertisement to bring in more business. In today’s world, digital marketing is of great value and not an opportunity to be missed. Online marketing for law firms is highly effective and can be done in several ways. The most convenient way is to set up Google AdWords campaigns or PPC marketing.
The idea behind PPC marketing is simple – pay only when the advertisement pans out a lead. Another way to go is social media marketing. A funny legal troll can really work wonders to boost the social page following. At AIS Technolabs, we make online marketing for law firms easy and practical. Here are some of the common ideas that we usually go with:
- PPC Campaigns: Google Display Network is one of the largest networks online to date. Setting up a PPC Campaign is sure to gain a lot of results from paid searches. The procedure to set up the campaign is simple – create a headline, select PPC actions and CTA, create advertisement copy, include images and logos, and set the campaign budget.That’s all!
- Instagram Advertising: Instagram is possibly one of the only social media sites where one does not need to set up paid advertisements. Creating a simple content strategy is more than enough at times. The best thing is that it can link back to the website and send lots of traffic through the backlink. Paid campaigns are better, of course, but not mandatory.
- Email Marketing: Email marketing is the best way to retain existing customers and keep them active. It is also a great way to promote offers, discounts, and new products. With the new AMP project by Google, there are lots of options available in the email itself for email marketing. Sending out a regular newsletter builds more trust and confidence in the clients.
- Search Engine Optimization: Search Engine Optimization is the only time-tested way of growing traffic and a decent brand image at the same time. SEO takes some time to get done the right way but there is no substitute for showing up organically in the search results. Local SEO is especially promising for law firms because most of the clientele is local.
Law Firm Marketing Online
Done right, online marketing for law firms can be both swift and effective. But we would advise you not to do just one thing. Killing it on social media and ignoring the SEO of the website is not a wise decision. Also, focusing entirely on PPC campaigns may bear some short-term yield, but in the long run, the traffic will decline eventually. The idea is to never settle for something less than perfection in sales and our army of digital marketing experts at AIS Technolabs get that done. We have had over two hundred clients across six countries and a total of over three hundred projects.
No need to waste any more money on amateurs who are still trying to understand the business. Law firm marketing online is not a subject to be taken lightly and at AIS Technolabs, we use our entire force of dedicated professionals to bring your law firm digital success. We have all the right solutions to all the problems including Local Search Marketing, E-commerce SEO, SEO Auditing, Online Reputation Management, Conversion Rate Optimization, and Responsive Web Design. At AIS Technolabs, we turn your company a profit year after year.