Real Estate Content Marketing
An extremely competitive segment, the real-estate market is an industry segment which is primarily dominated by various macroeconomic factors such as the change in stock prices and changes in factors such as inflation and prices of essential commodities. However, quality housing is one of the basic human needs and there is always a latent demand for quality housing options amongst the populace. To ensure survival in such a market, realtors have to evolve to understand the requirements of consumers, and modify their business operations and marketing strategies in a similar fashion. With a shift in demographics, more and more internet-savvy users are coming of age and are looking to acquire properties, both as assets as well as investment options. As a result, it has become imperative for realtors to use the power of the internet to satiate the demand of the current generation of home-owners.
The internet is built up of content. This content is in the form of text, images, illustrations and diagrams, audio, video, and more recently, virtual-reality experiences. If the consumer is the king in retail, content is the king in the online realm. As a realtor, you can use the power of the internet and content marketing to enhance not only your own visibility, but the visibility of your properties as well. At AIS Technolabs, we strive to bring your content to the limelight, improving overall online visibility and enhancing customer conversion from prospects to home-owners through a methodical and thoroughly researched approach to real estate digital marketing.
With an increasing focus on the web, it is imperative for your business to have a solid presence on the internet. To this end, AIS Technolabs creates customized and tailor-made content marketing strategies which will propel your business and place you one step ahead of your competition. The web content marketing entails various tasks such as improving your overall website speed through thorough optimizations of your site. In addition, the company employs some of the best content writers who develop textual content to ensure that your site stands on top of search-engine rankings. At AIS Technolabs, we generate the optimal real estate content marketing strategies through in-depth research of your consumer base using the latest analytics tools.
Social media has become a part and parcel of our everyday lives, and is one of the most emotive and expressive modes of communication in the online sphere. Having a solid social media presence can provide you not only with greater visibility, but also provide quantifiable data metrics for qualitative factors such as when does your consumers visit your page, what your consumers are talking about and what are their requirements with regards to their dream homes. Using this data, AIS Technolabs creates easy-to-read and meaningful inferences to help you formulate the optimal marketing plan for your properties. In addition, AIS Technolabs create and fine-tune your social media message so that it reaches the maximum number of people at minimal cost.
Real Estate PPC
Advertising online is one of the easiest and most effective methods to garner eye-balls, and the internet provides intuitive and data-driven advertising solutions that provide the maximum reach with minimal expenditure. One of the hallmarks of online advertising is the PPC model, or Pay-Per-Click model. As the name suggests, pay-per-click ensures that an organization only pays for the advertisements that are being clicked on by consumers. At AIS Technolabs, we provide the most optimal Pay-Per-Click advertising methodologies to enhance your real estate digital marketing campaigns. Real estate PPC campaigns are linked to online ‘landing pages’ which provide prospective home-owners with the option of providing their details to you, ensuring that you can communicate with them directly over the telephone. Since the realtor is required to pay only when a consumer clicks on the ad, AIS Technolabs creates simple solutions to track conversion percentage, lead generation percentage, and incoming request locations.
As a marketer, AIS Technolabs focuses on high-performance keywords to ensure that your campaigns are successful. The company formulates a KPI or Key Performance Indicator strategy to encompass both local as well as global keywords, and incorporates them into web advertisements which are then displayed on search engines such as Google and Bing. To further accentuate the results, the company also weeds out negative keywords from the real estate ppc streams, i.e. keywords that do not perform optimally to enhance the overall effectiveness of the advertisement campaign.