Initially, sports betting was confined only through select gambling houses and specialized casinos which offered such services for the masses. However, the ubiquity of the internet has allowed such systems to be deployed through a user’s smartphone or computer. This has opened up the market for legalized sports betting to a large percentage of the population who were once unable to avail such services.
One of the key benefits of legalized sports betting is the destruction of the ‘bookie’ network; a network of underground sports betting systems, where agents try to persuade players to change the outcome of an athletic event to suit their own goals. Legalized sports betting has diminished the importance of bookies, since sporting organizations have a negative effect with match-fixing and spot-fixing.
Coming only after state-sponsored lotteries; sports-betting is the second-highest form of legalized gambling in terms of total revenue, and far out-stripping non-athletic events such as equestrian racing as the preferred mode of legal gambling across the world. The opening up of the sports gambling market has provided sporting organizations as well as third-party organizations to have the very best in sports gambling platforms. AIS Technolabs provides organizations with tailor-made applications for sports betting in a wide variety of sports.
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