Thousands of websites are created every single day, and chances are you've been responsible for a handful of them. Almost everyone can find a reason to build a new website, whether you simply want to share your gardening advice or wish to make a living selling products online. The thing is, with so many websites being launched, you need to make sure yours is optimized to compete.
The sheer magnitude of the internet can seem disheartening at first, as you wonder how you’ll ever stand out. However, if you're committed to a particular niche and know how to get your website started, you will find an audience.
There are some factors you need to take into account right from the start. Here are 3 key decisions you need to make when building a new website.
1. Finding the right web hosting
This is the very first hurdle, and one which trips many newcomers up. Web hosting seems quite abstract to a lot of people, and so they simply go with a name which sounds familiar. Isn’t web hosting simply a virtual space for your website?
Unfortunately, it’s not that simple. With the wrong web hosting, your website will experience technical difficulties which you have no power over. If customer service is unhelpful, you will find yourself incredibly frustrated.
Going with a user-friendly option like Verpex hosting makes the whole process a lot easier. They will walk you through everything you need to know. Make sure to look at user reviews to ensure that other customers have had good experiences.
2. Designing a logo
Logos serve a different purpose than they once did. In the past, they were meant to catch your eye and give you a reason to stop and look. These days, you're more likely visiting a website from a search engine. You don’t simply come across a logo.
However, that does not mean a logo has lost its value. On the contrary, a good logo is essential for your branding. It shows your visitors that they’ve come to the right place the moment they land on your website. It makes you look professional and aesthetically appealing.
Your logo should always be relevant to your product or service. Otherwise, visitors might not give your website a proper look before moving onto something that seems more appropriate.
3. SEO specialists
Search engine optimization (SEO) refers to tactics that get your website noticed by search engines. You need to include certain keywords and use other strategies to make sure you come up in searches related to your field.
Keywords are the most well-known aspect of SEO, but they are far from the only one. SEO has come a long way in the past couple of decades, and stuffing keywords onto your landing page will no longer work quite so well. Rather, you need to get backlinks from other websites, write quality articles on relevant topics, and maintain an effective landing page.
If you're running a business, it may be a good idea to get an SEO specialist on board. They will keep track of search engine trends, regularly updating your website and keeping it high up in the search results.