Marketing and business development are two of the commonest terms that you must have come across and they are interchanged often. If you are looking for more business you need to market your products but you will never get clients unless you develop your business. Therefore, it is not a one sided-affair and marketing is incomplete without business development and vice versa. It is almost like asking whether you need to create a product or service for reaching out to the customers or have no user base at all. Difficult though it may seem the question of whether a developer is more important or a marketer is more often applicable to startups in the field of business.
Have a quick glance at the following points and find out whether a marketer is more important or a developer with regards to online projects.
Changes in the concept
The traditional concept of marketing and business development has undergone sea changes during the recent times but in the modern day world, it is all about making connections and increasing visibility. For instance, consulting a marketing expert allows you understand the strategies that you must implement to find out where you stand today and how you will move five years down the line. In addition to this, marketing in today’s world comprises of a completely different set of tools and technologies that include social media marketing and marketing your products and services in the online world.
The changes have crept in after the advent of the internet and it has made all the difference. In fact, when you try to delve deep into the world of marketing, you will find yourself in a patchy maze. However, a reputed marketing consultant can help you understand the significance of marketing tools and ways to stay visible. However, it might still be difficult to notify whether marketing is more important or development.
Developer and marketer
Whether a marketer plays a more important role or a developer depends on the present day situation and the changing tides of fortune a far as a business is concerned. Ideally, marketing should partner with development for coping with the demands of a business. Marketers are good storytellers and you will come to know this when you consider marketing consulting and more often they tend to be creative in their efforts and approaches.
Precisely, marketing is the very first step that helps you connect with your target audience. Pitching stories to the public and media, writing contents and providing a creative guideline are different aspects of business.
What is content marketing?
It is all that you write on the website about your products and services. How do you make your creative writing compatible with the website? It is here that you need a developer and things will work fine when your writing fits the website that you have created for the business.
Business development and selling
With the advent of the internet, businesses have flocked to the internet to display their products and services. While marketing narrates the story about your products, business development relates to selling. Nowadays, it is all about lead generation as marketing and development has gone online. Once you have identified the leads, you can market your product and develop a business module that acts in favor of your products and services. At that you need is to reach out to your customers and nurturing the leads over a period of time creates awareness about your business as a whole. The opportunities that SEO company india creates do not come near the conventional marketing techniques. If you are still in a maze, remember that marketing makes way for business development with the help of the sales tools that for converting and incorporating a prospective client into a real time buyer.
Whether it is business development or you want to hire for marketing, the strategies must fall in place with the present day scenario. On the one hand, you need to develop marketing tactics for generating promising leads and on the other you might need to identify proper marketing and sales techniques for converting the leads to genuine customers.