Digital agencies are experts in helping their clients generate leads and bring in new customers, but they frequently run into obstacles when attempting to achieve the same results for themselves. This is because acquiring clients as a digital marketing agency necessitates an entirely different approach than the established procedures for assisting clients.
If your marketing agency is facing this problem, you’ve come to the right place. In this post, we’re outlining some of the most effective tactics your business can use to generate more leads and increase the client base.
1. Optimize Your Web Pages
If you want to generate leads, the first thing you need to do is ensure that your website is professional-looking and functional. Why? Because your agency’s website is the primary source of diverting all the traffic and potential leads.
Complex user interfaces, numerous pop-up windows, and website loading issues can turn visitors away rather than draw them in. The good news is there are numerous tools available to help you check your website for any errors and to increase dwell time by providing better engagement opportunities for your potential customers. For instance, Core Web Vitals is an area on your domain's Google Search Console page where you may find information about things you should optimize.
2. Try Field Marketing
Even though digital marketing is undoubtedly the best, an effective marketing campaign also includes many other elements. For instance, it is impossible to overstate the effectiveness of face-to-face marketing.
Field marketing is created in a way that integrates some of the most successful sales and marketing initiatives in order to be used with prospects and clients outside the office. In addition to generating leads, a successful field marketing strategy can help your agency build relationships with potential clients, raise awareness, and obtain valuable feedback.
3. Rely on Social Media
Social media is ideally suited for lead generation efforts, both organic and paid, due to its direct, connected nature. This is especially true if you are active on the proper platforms. Facebook, Twitter, and LinkedIn are particularly useful in this regard.
For best results, you'll need to implement various techniques on various social media platforms, depending on the intended demographic segmentation of your clientele and a variety of other factors.
4. Take Advantage of Blogging and SEO
Blogging is the best way to show your expertise and establish your agency as an authority in the industry. Instead of writing only about your thoughts or standard digital marketing strategies, start blogging about what has actually worked and your personal experiences. When you can produce blogs with quality material, start using SEO.
Although it takes a lot of effort and patience, SEO is perhaps the least expensive and most reliable technique to create leads. The best thing about search engine optimization is that once your content starts to rank, it can produce leads constantly, with no ongoing expenses for your agency.
5. Use Referral Marketing
Referral marketing can help you consistently attract high-value and loyal leads and clients. The LTV of referred clients is generally 16% greater than that of other customers. This demonstrates that referrals easily outperform all other marketing methods in terms of conversion rates.
If possible, set up a formal referral program in place and make sure it's prominently displayed on your website. If you don't want to go that way, you can also give clients who send you new clients who convert a discount off their subsequent invoice.
6. Create Attractive Lead Magnets
Sadly, there is a great number of marketing agencies out there that claim to create exceptional results, even though many of them lack the expertise, strategy, and technical know-how to keep their promises. Creating quality lead magnets can be a great way to set yourself apart from the competition. In addition to providing a route in the online sales funnel that encourages people to provide their information, you also have the chance to demonstrate that you actually possess the knowledge and expertise you claim to have. Some of the most popular types of lead magnets include:
- Checklists that walk users through essential marketing tasks (for instance, “Things to check before publishing an advertisement”);
- Webinars that cover in-depth marketing tactics or specifics that your clients would find useful;
- Worksheets, for creating buyer profiles or calculating your optimum ad budget;
- Ebooks, with useful material that range in length between 1000 and 10,000 words or more;
- Templates, such as those for writing content or blogs.
As a digital marketing agency, you have to be your own client first. If you can effectively market your company, you will undoubtedly be able to offer great results for your clients.
As you can see, lead generation is a complex process with roots in each element of your larger content and marketing efforts. However, the procedure may be made a lot more efficient and simplified with the right lead-generation strategies.