Digital marketing trends continue to evolve with every technological advancement. While the concept of marketing has been around for ages, it has experienced immense changes over time, with new trends popping up now and then.
Every year see numerous strategies emerging in the digital marketing world, and marketers have had to keep up with the trends. This article aims at highlighting the most recent trends you should be aware of in 2020.
Why is it Essential to Keep up with Digital Marketing Trends?
Thanks to the internet, the marketing industry has grown to what it is today. It grows at such a pace that even the most experienced marketers sometimes find it challenging to keep up. Nevertheless, it is vital to be aware of new digital marketing trends as it might just be the thing your company needs to smoke out the competition.
As the developments are not slowing down soon, it’s best to stay on top of the game.
Here are the top digital marketing trends to expect in 2020.
Voice search is here with us, and it will be more dominant in 2020. It’s projected that 50% of the searches made in the coming year will be done through search command. Also, it’s estimated that 30% of the searches made will be made in the absence of a screen thanks to virtual assistants that have taken the market by storm.
Subsequently, this will influence the efficiency of long-tail keywords as well as SEO.
AI will soon be calling the shots in many services which can already be seen in areas such as:
- Content creation
- Basic communication
- E-commerce transactions
- Product recommendations
- Email personalization
With AI, marketers have a competitive advantage. You can use it to analyze data to predict customer behavior and put you in a position to target your ideal audience. AI also comes in handy in facilitating user experience hence enabling you to give your audience just what they need.
It is projected that more than 80% of digital ads will be programmatic in 2020.
Programmatic advertising essentially means using Artificial Intelligence to automate ad buying to target more particular audiences. This automation is more effective and fast, which translates to higher conversions and lower customer procurement costs.
Micro-Moments will be Mainstream
Micro-moments are moments when we turn on a smartphone to take action on what we need at the moment. It is often used to make decisions on which restaurant to choose, what to eat, where to go etc.
In 2020, you can use this tactic to show the right ad to the right audience at the right time. You need to be where people are searching for information at the moment and deliver quality content to influence their purchasing decision.
Chatbots will still be very relevant in 2020. Web designers and developers are doing all they can to simplify the service for the users. However, everyone constantly has new inquiries which an individual is physically unable to provide the answers around the clock
Chatbots are programmed and personalized to resolve complaints, provide quick answers, offer additional content, and assist in registering or requesting.
Although many sites already have chatbots, they are of low quality, and others fail to respond to questions. 2020 will be an improvement of this service to increase conversions.
Shoppable post is one of the Instagram features that allow retailers to tag their products to their Instagram posts.
This helps your buyers to shift from the Instagram posts straight to your site’s “Add Cart.”
For maximum effect using this feature, ensure that you use attractive but straightforward videos and photos to attract your audience. Also, you can use exciting captions with related hashtags to
boost audience engagement.
You can also use this feature to create a good storyline around your products to engage your audience.
Social Media Marketing companies has been and will continue being one of the leading digital marketing strategies. What makes social media tick is that it’s cost-effective, target the ideal audience and it’s also time effective.
By targeting your ideal audience, you can generate traffic hence boosting your sales. Social media is also useful in helping you stand out from your competition as well as maintain a lasting relationship with your customers as well as maintain your online reputation. In this, you can improve your brand loyalty and image.
Some of the social media platforms to consider using in 2020 are Facebook, Instagram, Twitter and Pinterest.
One result of using technology and data in marketing is the personalization of content by marketers. Instead of merely totaling the numbers to strategize on customer satisfaction, 2020 will be more inclined on an individual.
The concept of interacting with each customer might have been trending, and thanks to the massive amount of personalized data on the hands of companies, this concept has materialized.
One efficient way to get ahead of personalized content is to begin email marketing through segmentation. Also, you can drive more customers through personalized social media ad campaigns.
It is estimated that about 82% of internet traffic will be video in 2020. This is the best time for marketers to start using this platform.
Video has some excellent SEO – friendly qualities that help steer a company to the top of SERP. This will still be the case for many years to come. There are even chances that video might be very relevant in SEO in the future.
Whatever your digital marketing strategies are moving forward, any digital marketer worth their salt is going to keep an eye on digital marketing trends at all times. While these are just some of the trends to expect, there’s no doubt that 2020 will be marked with huge trends. Every company willing to adapt to the changes is going to a field day in digital marketing.
ABOUT THE AUTHOR