The key to mobility for media is to synchronize technology with their business model. The need of the hour for most media organizations is to attempt and win over a more significant segment of users and in turn, increase the returns on investment by exploiting the current emerging mobility solutions for entertainment.
How can enterprise mobility become more effective in the media industry?
Media organizations must know that mobility in the media industry is not only about or confined to user-experiences. Instead, it is somewhat more about how organizations manage to achieve it. It is both, a challenge as well as an opportunity.
Implementing mobility solutions for media industry enables accessibility across all mobile devices of the content. This requires business strategies as well as robust technicalities. The second stage requires optimizing enterprise mobility for the media industry in such a way that it sustains the ever-expanding digital revolution.
Solutions for Enterprise Mobility in Media Industry
Implementation of enterprise mobility in the media industry is strategized with a multi-layered approach. Mentioned below are some ways that enable the application of mobility in the media industry:
- Building basic research and development resources
- Understanding of choice of device options
- Having a solid knowledge of significant user segments and how to create solutions that can give users a value-added experience
- Setting up frameworks for robust governance
- Putting a business model in place that is growth-oriented and sustainable
There is a greater emphasis on security and active participation of corporate security staff for the development of mobility solutions in the media industry. This translates into higher protection and confidentiality of data involved.
Benefits of Enterprise Mobility in Media Industry
Enterprise mobility has many benefits for the media industry:
1. For Business to Consumer Segment
Enterprise mobility provides tracking for social networking sites as well as alerts. It includes TV channels with live rating updates and also gives feedback as well. These applications enable personalizing content and further distribute such content amongst the targeted audiences through smartphones or other mobile devices.
The media personnel receives blogs and polls update on their devices and also get alerts and push notifications too. This helps transform websites that already exist and so can be viewed on mobile phones and other multi-platform devices. There are news applications that also give breaking news and updates to the viewer 24*7. Therefore these applications are known to integrate ad modules and deliver better customer service techniques.
2. For Business to Business Segment
The most significant benefit that the enterprise mobile applications will bring for the media industry is to the business processes like automating of sales force,integrating supply chain and providing up to date dashboard reports and workflows.Also, there are some very specific platforms called Mobile Enterprise App Platforms that support the designing and implementation of the objectives of businesses in to an application.
3. For Publishing Segment
Enterprise Mobility applications are very narrowly customized and integrated with the social networks for the companies that have its presence on it or wants to extract information from.The design applications enable third-party integration, push notifications, editing of content, video advertisements integration, and reporting tools on devices as well.
AIS Technolabs- Your Technology Partner
AIS Technolabs is a consultant as well as a provider of mobility solutions for entertainment/media industry. We cater to various segments ranging from advertising, print, television, films and entertainment, and others. We ensure that the entire execution of mobility in media industry takes place precisely in tune with an institution’s vision and mission. We design precisely and take a considerable amount of time in understanding our client’s requirements before going ahead with the project.
The AIS Technolabs Advantage
AIS Technolabs understands the needs of the media industry and comes up with custom mobile applications that are powered by cloud systems. We provide state of the art enterprise solutions for all segments ranging from advertising, print, television, films and entertainment, and others. Our solutions not only serve the business’s primary information management needs but also contribute to taking the organization to a different level altogether.
We believe in combining technological expertise with specific domain experience, to deliver ace solutions.
- Our center of excellence continually tries to achieve the best through our deliveries to the clients.
- We believe in becoming an extension of our client’s team and become their long-term strategic partners, helping them grow their business, solve real problems and achieve goals.
- Our services are cost-effective, and we take pride in providing the right deliverable after a thorough understanding of the requirements of the business.
We understand that there is single or ideal enterprise mobility management mechanism for each organization and hence we keep in mind the diverse issues between businesses and adhere to utterly different enterprise mobility management needs of organizations as compared to others.
