With over half of the world’s population on various social media platforms, social media marketing for businesses is no longer optional. In fact, it has become an essential way for companies to reach a wider client base, increase their website traffic and SEO rankings, boost sales and grow their brand.
However, in order to reap all of these benefits, businesses must have a solid social media presence on various platforms. Although there are many ways to do so, one of the best is to post quality and highly engaging content that will showcase the brand in the best light.
In this post, we share five tips to help you promote content across all of your social media channels successfully and grow your business in no time.
Create unique posts for each platform
When it comes to posting content on social media channels, it is important to note that not all content is suitable for every platform. In fact, each channel is different, has its own audience, and is used for different purposes.
For example, Instagram is a great channel where businesses can visually present their products and services to their followers. They can make use of the various features and effects the platform offers to create highly engaging pieces that will attract new customers.
And to grow your follower base with genuinely interested users, search for services that will help you build an organic audience instead of figuring out how to buy Instagram followers. These growth services will help you build an organic follower base by using tried and trusted AI tactics.
Know when to post on each channel
Businesses and social media users often wonder what is the best time to post on their channels and how often. Depending on your business goals, content type, and audience, each platform has its own specific times when users are most active and when you can promote your brand effectively to everyone.
For instance, the best time to post on Facebook is on Tuesdays and Thursdays from 8:00 AM to 12:00 PM. This is when people tend to have the biggest gaps in their schedules and use it to scroll through their Facebook feed.
When it comes to Instagram, the best time to post your content is on Tuesdays and Wednesdays from 10:00 AM to 1:00 PM.
Take advantage of social media tools
In order to create and post the best content across all social media channels, you should make use of the various social media tools each platform provides. By employing these tools, you will have a clear idea of what works for your business and what doesn’t and make necessary changes that will help you improve your social media marketing strategy.
For instance, if you want to know how your Instagram account is progressing, you can look for some useful Instagram tools online such as an engagement rate calculator, profile analyzer, and hashtag generator, all of which can help you hit your business goals.
Consider using cross-promotion
Another effective social media marketing strategy you should consider using is cross-promotion. This involves using a central content piece and tailoring it to the appropriate channels to reach your target audience, as widely and efficiently as possible.
It is important to note that cross-posting doesn’t need to happen at the same time because it may come across as insincere and lazy. Instead, you should take your time to tailor your content and message in a way that will make sense to each particular audience on each specific platform.
For optimal results, include links to your other social network profiles on all of your accounts’ bio sections to increase traffic.
Utilize CTA regularly
If you are looking for an effective way to encourage your followers to like, share, and engage with your content, you should consider utilizing a call to action regularly. These CTAs need to be as genuine, creative, and original as possible so you can prompt your audience to take a particular action that will help you achieve your marketing goals.
One of the most commonly used CTA by businesses is hosting giveaways by asking your followers to share your post, tag a friend or follow you on social media.
Final thoughts
Social media marketing is one of the best ways to get the word out about your company. In order to reap all the benefits it offers, it is imperative that you create a solid online presence across various social media channels on which you will post highly engaging content to attract new customers. For optimal results, follow our expert-proven tactics to increase your client base and grow your brand successfully.
