Step-By-Step Guide to Start a Web-Based Jewelry Business

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Table of Content


Quick Summary

Are you thinking of starting a web-based jewelry business?

Well, that’s an excellent idea and profitable too!

But you can get a win-win situation only when you efficiently perform SEO for your online store. So, how can you establish a successful online jewelry business, and what all it takes for SEO for jewelers? Everything is answered in this post!

Web-Based Jewelry Business

Why it is Beneficial to Start a Web-Based Jewelry Business?

Jewelry is among those products that are always in constant demand. The demand can be more or less, but it is always there. With numerous suppliers available, it is easy to purchase the stock.

Shipping jewels is simple than delivering hefty products. A wide assortment of jewelry is available such as rings, chains, earrings, pendants, beads, and others. Hence, you always have the opportunity to create a jewelry website with an extensive range to run your business.

However, this field has high market competition as numerous jewelry websites are available worldwide. Also, you need an initial bulk investment to start jewelry production.

Though the initial investment depends entirely on what and how much you want to create, you can gain an edge over other websites by performing SEO for jewelry stores.

From Where to Star

From Where to Start…

Before you build a jewelry website, there are a few things that you need to consider first.

Gain Knowledge of Jewelry Production

Gain skills and knowledge about jewelry production. The best way to achieve this is to do a jewelry designing course. There are online and offline schools available.

Through this course, you learn about various gems, stones, materials, machines, and kinds of jewels. YouTube is another excellent source of knowledge to keep learning the latest trends

Conduct Market Research

Jewelry is an expensive product that involves a high production cost. It is necessary to stay tuned with the latest market trends in this field and supply consumers with trendy offerings.

Read jewelry-related blogs and magazines and closely check what celebrities wear to copy their style. You may take benefit from Google Trends.

Select Your Niche

You won’t be able to beat brands like Tiffany, Swarovski, or Pandora in a few days of starting your jewelry business. However, there is always a scope. All you need to do is select a niche.

Some options to start with are Imitation jewelry (Bijouterie), Hand-made jewelry, Designer jewelry, Machine-made Jewelry, Middle-class Accessories, and Fashion jewelry.

Determine Target Audience

Consider the psychographics like hobbies, likes, interests, dislikes, demographics, and your customers' pain points. Try to gain as much knowledge as possible about your audience.

Your target audience can be brides, ethnic jewelry lovers, classic style lovers, fashion jewel lovers, etc. Choose your target audience wisely to gain growth in your busines

Competitor Analysis

Your site development process must incorporate a competitive analysis. You should be aware of your competitors and their tactics to attract customers.

Hence, carefully analyze the competitive resources and use adequate methods to drive traffic. You may adopt some marketing strategies and exploit them better to promote your jewelry marketplace.

Choose Your Business Model

An efficient business plan is necessary to keep your jewelry business going strong. A business plan is essential for loan providers and potential investors. Investors investing in your company must make sure you are making high-selling jewelry

The standard components of a business plan are:

  • Market research
  • Executive summary
  • Funding options
  • Company description
  • Product details
  • Selling and marketing plans

Build a Website…

The easiest way available these days is to sell jewelry on social platforms like Facebook or Instagram. But this method provides you with limited scope. The right solution is to build a website.

Build Website from Scratch

Building a website from scratch is the best way to meet the unique needs of your business. It is time-consuming, labor-intensive, and expensive, but it offers a great deal to your business.

Choose a Ready-Made Solution

You may pick a ready-made solution to create a jewelry site in a hassle-free manner. With a ready-made platform, you can build and customize an eCommerce marketplace without effort and at less cost.

Define your budget, consider the design, check the online features, and look for customer support.

Additional Factors to Consider

Additionally, choose a suitable website design theme for your jewelry store. Make sure your website is user-friendly and scalable.

Your website must be bug-free and error-free. Begin with the MVP model and slowly update your project to develop a feature-rich jewelry store.

Jewelry Website

Features to Include in Your Jewelry Website…

To efficiently perform SEO for jewelry stores, your website must include the necessary features


Undoubtedly, the most imperative page on your site is the Homepage, which must be impressive, informative, and eye-catching. It must entice users to spend more time on your website and, at the same time, convince them to move through your online jewelry store.

Avoid adding unnecessary details and make it as much user-friendly as possible.

Online Log-in

Give your customers authority to purchase jewelry without asking them too many details. However, make sure you get essential information.

Create a simple registration process. It must allow you to gather a database of clients so that you can offer them personalized solutions.


Jewelry is an expensive commodity and is not within reach of every consumer. But maybe they want to buy it later on. The wishlist feature offers this opportunity to let consumers make the buy later.

Jewelry Catalog

A catalog for your jewelry store is essential to make it easy for your customers to glance through your offerings quickly.

Create a catalog by dividing the assortment by kind of jewelry, based on style, and differentiating based on gender division and brands


Integrating a reliable payment method is another vital feature of your website. The payment gateway must be secured and fully protected.

It is best to provide users with multiple payment gateways like cash upon receipt, Apple, Google Play, PayTM, Credit Card, etc.

Jewelry Search

Whether you create your jewelry website using ready-made solutions or from scratch, it must be seamlessly functional and include a search feature. The search feature is necessary for all online businesses.

Power up your search engine with filters. This would permit consumers to gain clarity about their purchase needs such as material, gem, shape, size, color, price range, metal, etc.

Ratings & Reviews

Online customers are always looking for reviews from other buyers. Hence, their positive feedback is precious.

Supplement the reviews of your customers with a rating feature as well. This will help customers comment easily and make a better impression on your clients.

Jewelry Description

When selling jewelry online, your customers cannot adorn every piece. It is only the jewelry description they have to make a buying decision.

So, the description of your store’s jewelry must be flawless, appealing, and precisely as per the piece. You must click high-quality photographs of every item and display the product from multiple angles on your website. If possible, try hiring models for an extravagant jewelry exhibition.

Furthermore, provide small details about each jewelry piece, including its color, composition, size, etc.

Lastly, write informative and attractive jewelry descriptions that excite the customers enough to purchase from your store

Shopping Cart

The shopping cart displays the list of selected items with an indication of their price. It must be adequately displayed on the page of your jewelry site to catch the user’s attention. It must not consume much time of the customers to buy that product.

Social Media Integration

Integrating social media support into your website increases the chances of getting more users to your website and, eventually, customers. You can incorporate Instagram or Facebook into your website development process

Create a Successful Jewelry Store…

Being online, your jewelry store must follow an efficient SEO strategy, which only top-notch experts can provide. At AIS Technolabs, we offer a proven, result-driven SEO for jewelers that give your business a cutting edge over your competitors right from day one.

In addition, we help our clients with name and brand creation so that it is easier for them to climb up the success ladder. Since numerous online jewelry stores exist, we practice innovative ideologies to make your business stand out from others. We focus on highlighting the uniqueness of your business with our SEO for jewelry store services.

We offer comprehensive competent marketing solutions under one roof like content marketing, social networking, targeted ads, etc. If you are looking for a reliable launch for your online jewelry business and want trusted and efficient services, get in touch with us.
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Sunny Chawla

Sunny Chawla is a CEO at AIS Technolabs which is a Web/App Design and Development Company, helping global businesses to grow. He is having expertise in Digital Marketing, Game Development & Product Development.


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