If you are a car dealer or aspire to be one, evidently you will take time and effort to thoughtfully research and implement successful car-dealer business practices. So the location, highly trained salesman, licensing requirements etc. everything has been crossed and dotted.
No doubt, the above mentioned requirements are important. Nevertheless, the principal factor that strongly correlates to the failure or success of your car dealer brainchild is the level of marketing you invest in it. Marketing campaigns help you connect with potential customers looking to buy a car. Your main objective as a car dealer should be to create a lasting relationship with your customers that starts even before they walk into your store and continue through the lifetime of any car they buy.
This is an important reason why marketing your car dealer firm on the internet shouldn’t be left to chance, it is important to work with the right team if you endeavour to generate significant cash flows or earnings. The best firm you can talk to for car dealer marketing at the moment is our company, AIS Technolabs. We are an IT solutions company that is highly regarded across the globe. We have a specialized car dealer online marketing team, who help in optimizing car dealer websites.
A website encompasses every productive feature that is required to run a car dealership venture. Potential buyers can find you on it, they can build a relationship with your firm through feedback mechanisms on your website like In-calls or Chatbot which are web-based applications that mimics a written or spoken human speech for the purpose of simulating a conversation or an interaction with a real person.
Some important features which we perform while optimizing your website for car dealer online marketing are shown below:
Your website should be responsive and automatically adapt to fit any screen whether mobile, tablet or desktop. This will please car shoppers when they use their mobile devices to perform research about cars and will reflect positively on the image of your firm.
We ensure that your website loads up quick enough. The standard maximum individual wait time is 8 seconds. After 8 seconds people trying to visit your website will move on to another. There are a couple of tricks we implement on your website that will increase its load up speed even when it contains enormous content.
For some, purchasing a new car is an extra-special affair, it goes beyond buying just another property, it’s a partnership and a commitment. We make sure that your website content is organized in such a way that it will satisfy the visitors. Detailed content with images, videos, automobile features and specifications are shown in the website.
We help create an ingenious website keeping user satisfaction in mind.
Car dealer Search Engine marketing
Marketing a car dealer website online is a twofold operation, the first activity is directed at your website. It is called Search Engine Optimization or SEO and describes the tasks performed to boost the overall presence of your website by setting it on top of a Search Engine Return Page (SERP). Our task is to inject readymade SEO-friendly chunks of codes into your website, modify the contents to include keywords in strategic positions and create anchor-links to encourage free travel through your website for both man and machine.
SEO can sometimes extend as far as Search Engine Marketing (SEM). Put simply, SEM is a paid version of SEO where you as a company owner will be expected to pay a particular fee to top online marketing firms in return for the advertising services they perform for you. Google search is currently the most popular and advanced search engine that offers this service.Like Pay Per Click (PPC) where user only have to pay when an advert successfully directs a visitor to your website.
The second is performed outside your website and can be done online or offline. It is known as Local Marketing and could vary from social media marketing to marketing done on newspapers and physical banners. When performed online it is termed digital marketing. Our company helps you with every type of marketing activity.
Car dealer digital marketing
Digital marketing is a term used to describe a set of tasks carried out by a skilled personnel on the internet to boost your car-dealership enterprise leads. Some common forms of digital marketing include Social media marketing which is the distribution of properly prepared links on various social networking sites and forums to lure people into your website. And content marketing that involves creating informative blogs with keywords and links that direct readers to your website.
In conclusion, your car-dealership enterprise level of productivity will depend greatly on your marketing prowess online and offline. We are a trustworthy Search Engine Optimization Agency ready to work with you on marketing your Car dealing firm. Talk to us at AIS Technolabs.