The internet has changed the way humans interact, transact and perform business. With smartphones becoming a daily part of our lives, traditional computing tasks which required desktops or laptops, can be performed anywhere and at any time. Nothing is more true than the world of retail; with smartphones allowing consumers to buy goods and services from wherever they are located. To cater to this rising demand, organizations have shifted from the traditional brick-and-mortar retail models towards online retail channels. AIS Technolabs provides mobile e-commerce apps to cater to the growing demand of companies, from large organizations to small and medium-sized businesses to cater to this demand. Our company provides e-commerce app development and e-commerce mobile app development services to a wide range of industries including fashion, accessories, groceries and electronic goods.
What is a Mobile E-Commerce App?
A mobile e-commerce app is a mobile app which allows consumers to buy goods and services directly from their mobile phones. A typical e-commerce app has two distinct components:
The consumer app is the mobile app downloaded on the consumer’s mobile device. It allows consumers to browse through the various products on offer; including their prices and the discounts offered as well as testimonials and reviews from other consumers to make an informed purchasing decision. The app also has cart functionality, letting the user store their selections of choice in a shopping cart as well as a payment gateway function to purchase those items in the cart.
The seller system is a CRM solution which processes the orders from the consumer app for the seller to dispatch them. The seller app collects all of the requisite information provided by the consumer and can also automate a large number of tasks such as packslip generation; bar-code and QR-code generation, approximating the fastest delivery channels and providing analytical information about the sales and dispatch routes. Such systems are usually web-based in nature; and the consumer is oblivious to the functioning of the system.
AIS Technolabs is a premium e-commerce mobile app developer, providing organizations with tailor-made solutions for their goods and services. The company creates mobile apps for the two dominant platforms, Android and iOS; ensuring that organizations have the best of both worlds at their fingertips.
Benefits of E-Commerce Mobile Applications
The benefits of having an e-commerce application far outweighs the costs associated with it. With the ubiquity of smartphones, it is imperative for organizations to reach out to their consumers through mobile devices.
A mobile e-commerce app lets users browse through all of the offerings of the seller at their own convenience. This allows organizations to present their entire catalogue of products to the consumer without the need to display items on shelves which can be damaged due to rough handling or can become stale or out-dated. With greater choice, the probability of consumers purchasing an item increases manifold which improves revenue for the organization.
With e-commerce applications, organizations and retailers can provide their goods and services to far-flung areas outside the reach of nominal travelling distance of the consumer. While traditional brick-and-mortar retail stores could target consumer within their nearest vicinity; e-commerce stores can target consumers according to their requirements. A deli or a grocer, whose usual target market would be the surrounding neighbourhood can target the entire city; while a shoe store can target an entire country with their offerings.
The internet works 24 hours a day, 365 days a year. An e-commerce store is therefore not limited to a store’s opening and closing times, with consumers who can transact with the store throughout the day. In addition, due to the nature of online banking solutions, monetary transactions can be recorded at any time of the day.
An e-commerce mobile app is a superior branding solution as well, requiring almost no marketing expenditure. An e-commerce app is usually installed on a smartphone; and therefore, every time the consumer uses the phone, he or she can view the app icon – a marketing tactic known as ‘hammering’, where the brand identity is hammered into the consumer’s psyche. A mobile application gives organizations a first-mover advantage into the consumer psyche and by analysing buying patterns, superior customer experiences can be tailor-made.
As a premium e-commerce mobile app development company, AIS Technolabs provides organizations with superior mobile commerce technologies to enhance their business and improve their revenues.
Want an e-commerce app for your consumers? Contact us today!