The universal presence and usage of such print media as logos, flyers, brochures, banners, billboards, newspaper adverts, etc emphatically prove the point that digital media has not made it redundant. People still read magazines, newspapers, journals everyday.
One big reason why print media services still attracts readers is that it has a liberating effect on them, freeing them from the prison of digital media that lured them into using it.
Millions and millions of people are bound to digital media by a love-hate relationship. They are driven by necessity to use it. That, surely, is not the case with print media. It explains why print media services are still relevant now.
Printed materials provide a reliable presence which is often absent in the digital world. The act of gripping a brochure or leafing through a magazine activates the senses making it easier to remember associated brand.
Unlike digital advertisements that people frequently skip or block, a printed advertisement cannot be turned off. Whenever a person puts down a magazine, a wait room, or a desk, the ad is within grasp of the viewer, extending the time the brands is seen and its influence is felt by the viewer.
The print media service’s credibility add further significance to its effect. Unlike the internet, print gives off an impression that people regard with great trust. A professionally designed magazine print advertisements or editorials speaks volumes about the nature of the brand telling the audience it is professional and credible.
Ability to sustain long term relations with customers and building trust is vital for brands. A well designed flyer or brochure goes a long way in shoring up the trust and boldly declaring one’s message.
Localized marketing strategies can also be supported using print media services. Business have the ability to reach out to specific geo locations using tools such as newspaper inserts as well as flyers and posters.
