In a massive world of social media, it is easy to get overwhelmed by the magnitude of things you can do and the results you can acquire. With the changing trends, what’s relevant today may not be effective tomorrow. However, a thoughtful and ROI focused strategy can make all the difference whether you are in an extremely dynamic environment or not. You may have started late in this race, but we can help you not make the same mistakes your predecessors have made.
We at AIS Technolabs help you focus your social media marketing efforts on your customer preferences so that you can strongly align with them. With our team of excited experts, we will help you brainstorm ideas for your social media marketing efforts.
Social media for restaurants:
Social media platforms have bought a new wave in all sorts of businesses. Food chain businesses also have grown from economically focused to experience focused, where people come to find new unique experiences every day. By leveraging your marketing campaigns using social media in unique and innovative ways, you can find new ways to steer your restaurant growth. We will help you focus your social media marketing for restaurants based on what customers and food lovers expect.
Your social media for restaurants strategy needs to be relevant, dependable and up to date while building a compelling brand identity. We think in terms of crafting a social media marketing strategy for restaurants that walks along the path of a growth framework.
Regular review management
Reviews are an important way to interact with your customer and change your brand perception as they are the voice of your customers. You have the power to change how customers feel about your brand by being present for both positive and negative voices of your customers. It is the best way to know where you can position yourself in the market and manage your reputation. We can help you organize and manage your reviews as per region, priority based on complexity. To avoid letting any review go unanswered, we’d help you group and tag reviews with a status so we can build transparency together.
Businesses are cleverly including a human element to marketing in order to reach customers directly. Even today, this serves as a powerful marketing tactic that can drive word-of-mouth marketing.This can be more easily executed in a food chain business such as restaurants. You can simply establish human interactions with your customers, build trust and create a favourable image. As a result, you are likely to gain organic customer-generated content, which is your own authentic free marketing technique. In addition, you can hear and find most compelling stories from your customers and know how your restaurant has solved some of their critical problems.
We will help you expand your customer-generated content which is organic turning your own customers as your brand ambassadors. We will guide you throughout every step of this process.
Connecting through stories
In today’s high-technology world, it is crucial to connect with your customers. However, it is hard to establish human connections through a screen, whether it is a computer or mobile. That’s why we depend on mastering the age-old technique of storytelling to establish human-to-human connections and build relationships.
When you use any medium to market your brand, whether it is a Facebook ad, email marketing campaign , a simple article, or even responding to your customer review, what makes a huge difference is all of your communications is conveying a story that lies at the heart of your customer.
We will help you derive your brand storytelling methods not only for your customers, but also for motivating your employees every day. We can help you create a strong and direct brand storytelling method that offers a window into who you are as a company because this is what we naturally do.
Social media advertising
Social media advertising is a big part of social media marketing. We will help to drive traffic and produce results through Facebook advertising, photo and video sharing contests. Another clever resource at hand is using hashtags to make your content easier to discover, and when you convey your brand story, people are more likely to share it. Unknowingly, they become your brand ambassadors; again a faster and inexpensive way to acquire the results you want. In addition to focusing on your results, we also use great tools to measure them and analyze the overall impact of your advertising efforts.
Content marketing strategy
Content marketing strategy is different from social media and it needs clear-cut methods and strategies to be implemented. In the same way, you can drive high quality leads with high-quality content. We can help you build and execute a powerful and consistent content marketing strategy that can position your restaurant brand as an ‘Influencer’ in the food chain industry.
Rather than producing the usual content, we will help you with informative and precise content with a PR approach, which speaks tons about the voice of your brand, conveying your sense of purpose in everything you do.
Instead of just focusing your content marketing strategy only on blogging, we believe in spreading your wings to capture more than you think. This is the reason, we use many other sources such as ebooks, videos, informative content portals, infographics, online classes, webinars and many more to steer customer magnetism. The good news is, it is inexpensive and provides results faster than other sources.
In simple terms, social media ROI is the outcome of investing your money, time and resources into your social media marketing efforts. You can easily identify how much money is spent on your social media marketing efforts. However, when you want to know how much of these social media goals and efforts are worth, that’s where the tricky business starts. This is where we come into the picture. We will help you measure where you can improve your efforts, see which marketing channels are bringing in the most results, and how the changes you make impact your overall goals.
Optimizing your social profile
Each business optimizes its social profile differently and so does the restaurant business. We will help you optimize your overall social profile through best practices such as optimizing your platform and social media on the web as well as on mobile, making sure of using right size, resolution and graphics for best visual appeal, keeping your restaurant description consistent across all the channels and many more.
Within all our networks and client experiences, we are known for our client-first approach and to keep an eagle eye attention on your needs during all your operations with us. We’re inclined to build businesses with customers as the cornerstone. Even though the markets and the trends in the business sphere have changed rapidly with the advent of social media, one thing that remained stable for better business growth is customer service. We are in the process of building a service culture and our team is available right on the call to help you in the best way possible.
The recent trends have shown a rise towards influencer marketing wherein few known influencers participate in reviewing a restaurant, hotel or visit a particular destination or tourist attraction. These influencers often called as bloggers or V-loggers are the major reason for influencing a brand or experience in the general public.
We believe that every organization big or small needs unfailing, and consistent PR efforts to establish the brand successfully. This is even more consequential in the restaurant business. Influencer marketing can give you the valuable results that a PR would be able to give to your business. There is a greater need for such efforts as they are the source of unbiased results and for creating the buzz.
Isn’t it great to see pictures of dishes and restaurants on Instagram? It not only spreads information but makes it look more appealing. Finally, it can be leveraged to attract customers through visual appeal.