Digital Marketing Tips For Holiday Season

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The list of things that need to be done appears to go on forever, whether updating your landing pages, building brand promotion with your holiday marketing efforts, discovering innovative methods to target new clients or anything else in between.

Despite this, proprietors of businesses and marketers alike are aware that it is a window of opportunity to score a significant victory and the last chance to increase sales before the new year begins. Navratri and Diwali mark the official start of the holiday shopping season, which continues through December and its many celebrations, including Christmas. Planning for it may begin at any time; it is never too early.

You don't want to lose out on Diwali sales or seasonal promotional possibilities, particularly in comparison to your rivals, who may have already begun to prepare. Because an increasing number of customers shop online, the planning stage is the most crucial component of a successful season. To make your holiday marketing glow, here are some ideas and templates by the best SEO Company in India to consider:

Make Sure Your Website Is Compatible with Mobile Devices

The goal of a website for a business is to increase revenue by informing visitors about the company's brand promotion and the goods and services it offers. It is the most effective salesman that your firm has available at all times. E-commerce and business-to-consumer (B2C) enterprises should prioritise mobile optimisation. The same idea, however, should be used by any business working to raise its brand's profile or improve the number of leads it receives. When someone clicks on one of your ads, their first destination is often your website. As the saying goes, the first impression is the most important one.

Mobile optimisation must be a component of the strategy behind your website if you want to see an increase in online sales. Consider that specific website details may indicate different proportions when seen on a tablet or mobile device. Ensure to provide a consistent and enjoyable experience for users, regardless of how they reach your website.

Conceive a Particular Advertising Campaign, and Maintain It

You are giving some fantastic offers, aren't you? Whether it be on Navratri, Diwali, or even closer to the holidays. Consider running a successful campaign under the guidance of an SEO Company in India. As it provides much bang for the buck while retaining its straightforward nature. After that, you might advertise it via various channels to get the highest possible Click-Through Rate and conversion rate. The most effective strategy is a multi-pronged digital one. If you have seasonal promotions, make sure they are reflected in all of your advertising platforms. When done correctly, it has the potential to magnify your efforts.

Imagine that a customer listens to your audio advertisement on Spotify, which discusses your discount code "DIWALISALE ," and then, later, sees your retargeting display advertisements. It further promotes your promotions. Your brand promotion will get a boost and your firm will remain top of mind if it is in more touchpoints across various media.

Create a separate landing page dedicated to the holidays

You could wish to market certain items on Diwali, depending on which holiday you choose to celebrate. Why not construct a landing page specifically for this purpose? Invest some time and effort into developing content that draws attention to the advantages and motivates consumers to make a purchase. If you currently have a page displaying your highlighted products, you should use that page as your landing page rather than your homepage. Users won't have to wade through a tonne of stuff or worry about being sidetracked.

Here are some recommendations for your landing page

  • Make them feel they need to act quickly by drawing attention to the fact that the deal is only valid for a limited time.
  • Make sure that your call-to-action buttons are optimised for mobile users so that consumers can engage with them even while seeing them on a smaller screen.
  • When creating banners, pay attention to the text size since it has to be legible regardless of whether it's being seen on a desktop computer or a mobile device (and vice versa).
  • Reduce the number of touchpoints between the product pages and the checkout process. The less complicated it is, the better.
  • Ensure that your seasonal offer is prominently on your website and that visitors can easily find it.

Drive traffic to your website by using the social media assets you already have

Imagine you shared something on Instagram that did well during the previous year's Festive season. You may now serve it as a display ad across the whole display network owing to advancements in programmatic advertising technology. If you opt to target users who do not follow you on Instagram or who have never heard of you, they will be able to see your fantastic post if you choose to do so. This is the best tactic that a renowned SEO Company in India will use.

Because you don't need to create any new graphics, it will save you time and money. You'll have more time on your hands to work on the rest of your holiday marketing activities, and you'll do so with the peace of mind that comes with knowing you're promoting your brand using graphics that have been tested and found to be effective.

Have Some Laughs with Your Marketing Efforts Via Email

Use your imagination! In addition to making your holiday marketing the main attraction, sprinkle in some entertaining material to promote Diwali goodwill. It may be a blog with a holiday-related topic, a carousel of photographs, or you could show your creative side by posting a recipe appropriate for the season. Make the most of this time of year to become even more pleasant than at any other point during the year.

Increase the number of in-app purchases you make with Pinterest

People use the social networking app Pinterest as a visual discovery engine to uncover new ideas and inspirations, and it is one of the most popular apps for this purpose. Fashion, house and garden, and do-it-yourself projects are always popular with consumers. Brands and influencers also use the software to boost user engagement, website traffic, and online retail purchases. Additionally, it offers direct purchasing possibilities inside the app, and there are Pins available for every market segment you can think of! Going through the pins related to holidays, you will find an abundance of stunning pictures, items, infographics, suggestions, and recipes.

People from all around the globe will have a fantastic opportunity to get familiar with your company if you post organic pins. However, during the Festive season, competition tends to increase, and including sponsored advertisements in your Pinterest approach might give you that additional oomph you need.

Reaching out to Millennials and one may do Generation Z Via Snapchat and TikTok

Users within Generation Z and the Millennial age bracket dominate the user bases of both Snapchat and TikTok. The total spending power of these demographic groups is an astounding $4.4 trillion, and there is every indication that this figure will continue to rise. Advertisements in a vertical video format allow you to showcase your business. They will have quick and easy access to your brand promotion! Did you know that 72 per cent of Snapchat users have said they want to purchase online over the Thanksgiving weekend and Cyber Monday? According to research released by Snapchat, users of Snapchat would spend around 1.6 times more money than an average consumer throughout the Festive season.

Apply What You've Learned from Previous Holiday Campaigns

It does not matter what channel you are running; it is always intelligent practice to look at your previous advertisements and how successful they were. What strategies have been successful in the past for your brand? Which headlines, content, or calls-to-action were most effective in captivating your audience and convincing them to take the desired action? All of this is practical information that you can put to use to improve your advertisements.

You may also try making a few changes to the creative library you already have. Changing the orientation of the picture's cropping is one example among many others to consider.

  • Use a picture from the collection that you had not used before
  • Modify the text design that is on the image
  • Modify the product or service that you are providing

Instead of including it in your advertisement, highlight your most famous photograph from the previous year on the main page of your website. You could also do an A/B test using the winning headline from last year in conjunction with a new choice this year and conduct experiments to see which language produces the most outstanding results. It is essential to keep in mind that the sooner you begin testing, the better.
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Sunny Chawla

Sunny Chawla is a CEO at AIS Technolabs which is a Web/App Design and Development Company, helping global businesses to grow. He is having expertise in Digital Marketing, Game Development & Product Development.

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