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Argentina Implements Stricter Advertising Regulations for Online Gambling
The landscape for online gambling advertising in Argentina has just changed — significantly. On November 3, 2025, the government published Resolution 446/2025, a nationwide regulatory framework designed to standardize how gambling and betting services can be promoted across all provinces and municipalities.
What’s Changing
Under the new rules:
- All forms of gambling advertising — whether on television, radio, social media, or via influencers — must now avoid exaggeration or misleading claims; promotions must be “restrained and fact‑based.”
- Every ad must include two clear warnings: “Gambling is harmful to your health” and “Only for players over 18 years of age.”
- For visual ads, these warnings must appear at the bottom, occupy a minimum portion of the ad (per the regulation either 5% or, according to some interpretations, 10% of its height), and be in legible font. In video content, the warnings must remain onscreen for a minimum duration.
- Radio adverts must end with a clearly spoken warning, without background music obscuring the message.
- Importantly, the rules also cover influencer marketing and social‑media promotions — meaning individuals or content creators who promote gambling platforms must comply.
The regulation aims to unify previously fragmented provincial rules under a consistent federal standard. Until now, advertising rules varied widely between the 23 provinces and the City of Buenos Aires, creating a lack of uniformity across the market.
Why This Matters
The stricter ad rules reflect growing concern in Argentina over the societal risks associated with gambling — particularly for minors and other vulnerable groups. The rapid growth of online gambling, often marketed via sports sponsorships, social media, and influencer endorsements, has raised alarms about normalization of gambling behavior and potential addiction.
By enforcing transparent, fact‑based promotions with clear health warnings, authorities aim to reduce exposure to irresponsible gambling advertising. Observers see this as part of a broader shift toward regulatory responsibility and consumer protection in the iGaming industry.
That said — critics question how effective the changes will be in practice, especially given the challenges of monitoring digital and influencer‑driven promotion at scale.
Implications for Operators, Advertisers, and Affiliates
- Advertising agencies, affiliates, and marketing firms working with gambling platforms must update their creatives to comply with the new requirements — including layout, font size, placement, and disclaimers.
- Influencers previously promoting betting platforms may need to revise or remove existing content or face potential reporting and sanctions for non‑compliance.
- Platforms operating across multiple provinces must ensure a unified compliance strategy to avoid fragmentation or region‑specific legal issues.
Conclusion
Argentina’s adoption of Resolution 446/2025 marks a clear turning point in how gambling advertising will be regulated — reflecting a broader global trend toward more responsible marketing and consumer protection in iGaming. As the industry adapts, operators, advertisers, and affiliates will need to rethink strategies to align with the new, stricter standards.
If you’re evaluating market entry, compliance or building a promotional campaign under these conditions — have a chat with AIS Technolabs to explore how to implement compliant advertising strategies. Feel free to contact us.
Disclaimer
This blog is intended for informational and educational purposes only. We do not promote or facilitate gambling activities in any country where it is considered illegal. Our content is focused solely on providing knowledge about legal and regulated markets. We only work with operators and platforms that are licensed and comply with the laws of jurisdictions where casino gaming is permitted. We do not operate or endorse any form of gambling in restricted regions. In countries where only skill-based games are allowed, our involvement is strictly limited to those games.
We believe gambling should be an entertaining and responsible activity. Our goal is to ensure that the platforms we review uphold the highest standards of fairness, transparency, and player safety.
FAQs
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The regulation becomes effective after its publication, giving the industry a transition period — media must implement the changes by end of November 2025.
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Yes. Any paid or promotional content — including influencers or digital content creators — is subject to the same requirements, including disclaimers and restrictions on misleading claims.
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Advertisements must include “Gambling is harmful to your health” and “Only for players over 18 years of age.”
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They should be placed at the bottom of the ad, occupy a minimum portion (5% by the original text; possibly 10% according to some interpretations), in a legible font. In video ads, they must remain visible for a certain minimum duration; in radio ads, the warning must be clearly spoken without background music.
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Non‑compliance may trigger sanctions under the country’s Consumer Protection Law or Commercial Loyalty regulations. There is also a channel for reporting non‑compliant ads or influencer promotions.
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