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Introduction
The Netherlands is intensifying its regulatory framework for online gambling as it approaches the renewal of the first batch of five-year licenses granted in 2021. The new measures, set to take effect on January 1, 2026, aim to enhance operator accountability, player protection, and market integrity.
Key Changes in Dutch Online Gambling Licensing
1. Mandatory Exit Plans
Operators seeking license renewals must submit a comprehensive "exit plan." This document should outline how they would cease operations and withdraw from the Dutch market if their license is not renewed. The intent is to ensure that operators can responsibly exit the market without leaving players unprotected or financial obligations unmet.
2. Enhanced Compliance Documentation
Applicants must provide detailed reports, including:
- Anti-Money Laundering (AML) risk assessments
- Plans for notifying the regulator of significant operational changes
- Evidence of compliance with final court decisions, particularly concerning pre-legalization activities
Failure to meet these requirements may result in license denials.
3. Stricter Advertising and Sponsorship Rules
The Dutch government has implemented a full ban on sports sponsorships by gambling companies. This includes prohibitions on branding on athletes, teams, competitions, and related promotional materials. The aim is to reduce the normalization of gambling, especially among younger audiences.
4. Increased Gambling Tax Rates
The gambling tax rate has been raised in two phases:
- From 30.5% to 34.2% in 2025
- To 37.8% in 2026
This increase aims to bolster public finances but has faced criticism for potentially driving players to unregulated platforms. Book a meeting with our experts to discuss how this tax change could affect your operations and how to stay compliant while managing costs effectively.
5. Focus on Responsible Gambling
The government is considering raising the minimum age for participating in "risky" games of chance, such as online slots, to 21. Additionally, there are proposals to introduce overarching deposit limits and further restrict advertising to mitigate gambling-related harms.
Implications for Operators
Operators aiming to renew or enter the Dutch market must:
- Demonstrate a commitment to player protection and regulatory compliance
- Provide transparent plans for potential market exit
- Adhere to stringent advertising and sponsorship guidelines
- Prepare for higher tax obligations
Non-compliance with these requirements could result in the denial of license renewals or new applications.
Conclusion
The Netherlands is establishing a more robust and responsible online gambling environment. Operators must adapt to these evolving regulations to maintain their presence in the market. For businesses seeking to navigate these changes effectively, AIS Technolabs offers expert IT solutions tailored to the iGaming industry. Contact us to learn how we can assist you in achieving compliance and operational excellence in the Dutch market.
Disclaimer
This blog is intended for informational and educational purposes only. We do not promote or facilitate gambling activities in any country where it is considered illegal. Our content is focused solely on providing knowledge about legal and regulated markets. We only work with operators and platforms that are licensed and comply with the laws of jurisdictions where casino gaming is permitted. We do not operate or endorse any form of gambling in restricted regions. In countries where only skill-based games are allowed, our involvement is strictly limited to those games.
We believe gambling should be an entertaining and responsible activity. Our goal is to ensure that the platforms we review uphold the highest standards of fairness, transparency, and player safety.
FAQs
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The exit plan ensures that operators have a clear strategy for ceasing operations and withdrawing from the market responsibly, protecting players and stakeholders.
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AIS Technolabs provides comprehensive IT solutions, including compliance management systems, risk assessment tools, and responsible gambling features, to help operators meet regulatory requirements.
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The higher tax rates may impact profit margins; however, they also contribute to a well-regulated market that ensures transparency and fairness, which can enhance long-term sustainability.
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Currently, the bans are comprehensive, with no exemptions for gambling operators.
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Operators should review and update their compliance strategies, ensure all required documentation is in place, and align their operations with the new regulatory standards to facilitate a smooth renewal process.
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