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Introduction
More Website Traffic Isn’t Always Better — Quality Matters
If you're looking to grow your website, it's easy to think that more traffic means more business. But here's the truth: just having more visitors doesn't always increase your revenue.
Why? Because if you're attracting the wrong audience, your content won’t convert. It’s not just about traffic numbers—it’s about getting the right kind of visitors who are actually interested in your services.
At AIS Technolabs, we focus on helping clients attract high-quality, targeted traffic. One of the best ways to do this is by ranking for high-intent keywords—these are the search terms people use when they’re ready to take action.
Think about it this way: the first result on Google usually gets around 27.6% of all clicks, and it receives 10x more clicks than the page ranked at the tenth spot. If you're serious about growing your business, wouldn't you rather be on top?
With that in mind, let's explore how SEO keyword ranking works, how to find the best keywords for your content, and how to improve your rankings for better performance from what you already have.
What Is Keyword Ranking in SEO?
In SEO, a “keyword” is simply the word or phrase that people type into search engines like Google or Bing when looking for something online. Your keyword ranking is where your website shows up in the search results for that specific term.
Let’s break it down a bit:
- On average, a keyword is searched around 989 times a month.
- About 14% of search terms are questions like “how to…” or “what is…”
- Most keywords are short—around 2 words long on average.
Now, think of an example. Suppose you sell electric hand mixers. When someone types “buy electric hand mixer” into Google, they’re looking for products like yours. If your website appears at the top of the results, it’s more likely they’ll click and visit your site.
That top spot matters. The higher your page ranks, the more traffic you’re likely to get. Your keyword ranking tells you how well your website is doing in showing up for the right search terms.
At AIS Technolabs, we help businesses optimize their content with the right keywords to improve their search rankings, drive qualified traffic, and grow conversions. Next, we’ll look at why keyword rankings are important and how they directly impact your SEO success.
Why Are SEO Keyword Rankings Important?
When it comes to bringing people to your website, organic search traffic is one of the biggest drivers. In fact, research shows that more than 53% of website traffic comes from organic searches on platforms like Google.
If you want to take advantage of this, you need to focus on improving your keyword rankings in search results.
But remember, it's not just about getting more visitors—it's about getting the right kind of visitors. That means showing up in search results for keywords that attract people who are ready to take action—like buying a product, booking a service, or requesting a quote.
To grow your business online, aim for the top spot in search results for high-intent keywords—the ones that really matter to your goals. And to get there, you need a smart plan: choosing the best keywords and using them the right way across your website and marketing campaigns.
At AIS Technolabs, we guide our clients through this process with proven strategies that help improve keyword visibility, increase quality traffic, and drive real business results.
Ranking for Multiple Keywords
Want to get more value from a single piece of content? That’s where ranking for multiple keywords comes in. Instead of targeting just one keyword, you aim for several related ones—this helps your content bring in more traffic, more reach, and more conversions.
Think of it like SEO multitasking—one page doing the job of many.
What Do Sites Ranking for Multiple Keywords Have in Common?
According to a study by Ahrefs, about 64.4% of pages that rank #1 for a keyword with at least 1,000 monthly searches also rank for another high-volume keyword.
So what’s their secret?
These pages usually:
- Have longer content with in-depth information
- Earn more backlinks
- Have a strong domain or URL rating
But most importantly, the keywords they rank for are closely related. Many of them share at least one word or are about the same topic. This makes it easier for one page to rank for multiple search terms without confusing the audience or Google.
At AIS Technolabs, we help clients build content that ranks not just for a single keyword, but for clusters of related keywords. This means better visibility and more qualified traffic from users looking for similar information.
To do this, we use tools like keyword grouping or clustering software to find terms that naturally fit together. This avoids trying to cover too many unrelated topics in one post, which can weaken your SEO results.
The key is to choose keywords that belong to the same topic group, so your content stays focused while still being optimized for multiple search terms.
Data Points to Consider When Selecting SEO Keywords
Picking the right keywords to boost your website’s SEO rankings can feel challenging. But by looking at a few key data points, you can make smarter choices that lead to better results.
Search Volume
Search volume tells you how many people are searching for a specific keyword over a set time. It shows how popular that keyword is—and how competitive it might be.
High search volume keywords can bring a lot of traffic, but they’re also very competitive. And sometimes, they may attract people who aren’t really looking for what you offer.
Low search volume keywords are easier to rank for, but they might not bring in enough visitors to make a big impact.
At AIS Technolabs, we help businesses find the right balance—keywords that are searched enough to drive meaningful traffic, but also relevant and specific enough to attract the right audience.
Remember: Even the top 3 results on Google only get about 54.4% of total clicks, so it's important to target keywords that can actually help convert visitors into customers.
CPC
CPC, or Cost-Per-Click, is the amount you pay each time someone clicks on your online advertisement. You can calculate CPC by dividing the total cost of your ad campaign by the number of clicks it gets.
When running paid ads, you select specific keywords and set a maximum bid—that’s the most you’re willing to pay for one click. Even if you're not using paid ads, CPC data can still help you make smart keyword choices.
Why Is CPC Useful?
A high CPC often means that keyword is valuable—businesses are spending more because it usually leads to better conversions.
A low CPC could mean less competition or that users searching for that keyword don’t convert as often.
For example: Keywords in the travel industry tend to have an average CPC of around $1.63.
Keywords in legal services can reach an average of $9.21, showing higher competition and potential returns.
Knowing the average CPC in your industry helps you decide which keywords are worth investing in—both for organic SEO and paid ad campaigns.
If You Plan to Run Paid Ads:
- High bids don’t always mean better results—if the return on investment (ROI) is low, you may lose money.
- Low bids might not give your ads enough visibility to reach your target audience.
At AIS Technolabs, we help clients find the right keywords based on CPC, search intent, and competition—so your marketing budget works smarter, not harder.
SEO Difficulty
SEO difficulty tells you how hard it will be to get your website to rank on the first page of Google for a specific keyword.
If a keyword has a low difficulty score, it usually means fewer websites are competing for it, so you have a better chance of ranking. However, these keywords might also have lower search volume, meaning fewer people are searching for them.
A high difficulty score means a lot of websites—often big and well-established ones—are already ranking for that keyword. It can be tougher to compete, but not impossible.
At AIS Technolabs, we recommend creating high-quality, useful content around your target keywords. Even if the competition is strong, content that truly helps users has a great chance to rank over time.
Understanding SEO difficulty helps you choose the right mix of keywords—some easy wins, and others that are more competitive but offer long-term value.
Paid Difficulty
Paid difficulty shows how tough it is to rank a keyword in the paid search results—these are the ads you see at the top of search engine pages.
A high paid difficulty means many advertisers are bidding on that keyword, so you’ll need to pay more per click to show up.
A low paid difficulty means fewer advertisers are targeting that keyword, so it’s cheaper to rank, but it might not bring in much value or relevant traffic.
At AIS Technolabs, we help clients choose keywords that balance cost and competition, making sure their ad spend delivers the best return. The goal isn’t just to pay less—but to pay smart and reach the right audience at the right time.
How to Choose Keywords That Can Get You the Top Spot in Google Keyword Rankings
Once you understand the basics of SEO, the next step is finding the best keywords that can help your website reach the top spots on Google. Here’s how to begin:
1. Research and Compile a List of Topics to Cover
Before you choose keywords, you need to know what topics matter most to your target audience. Think about the kind of problems they face and what they are searching for online.
To find this out, explore platforms like Reddit, Quora, or tools like AnswerThePublic. These websites show real user questions and popular search queries, giving you a peek into what your audience truly wants.
For example, Reddit has millions of daily users posting questions, opinions, and discussions across various topics.
AnswerThePublic helps you see actual search queries people enter into Google, giving you keyword ideas directly tied to user needs.
Look for Patterns and Hot Topics. When you notice similar questions popping up across different platforms, that’s a good sign. It means people are actively looking for information on those topics. These repeated questions point to high-demand subjects.
Make a list of all the relevant topics and frequently asked questions you find during your research. Later, you can turn these questions into potential keywords and content ideas.
At AIS Technolabs, we help businesses grow their organic reach by building keyword strategies based on real user behavior. By understanding what your customers are searching for, we help you create valuable content that ranks higher and drives the right traffic.
2. Plug Your Target Topics Into a Tool Like Ubersuggest
Once you’ve listed a few topics that interest your audience, the next step is to find the best keywords related to those topics. This is where tools like Ubersuggest are very helpful.
Ubersuggest helps you discover keywords that are not only popular but also have the potential to bring more traffic to your website. You can also see which keywords your competitors are using and learn how they are getting results—this gives you a chance to plan smarter content and outrank them in search engines.
You can also use Ubersuggest to perform regular SEO audits, helping you check your website’s performance and fix any SEO issues over time.
With more than 50,000 users worldwide, Ubersuggest is a trusted and easy-to-use tool. For example, if you want to write about digital marketing, just type the phrase into the search bar and click Search.
From there, you’ll be able to:
- See how many people search for that keyword each month.
- Discover related keyword ideas.
- Explore the Content Ideas section, which shows you top-performing articles from competitors.
- This information helps you create more focused and effective content.
At AIS Technolabs, we use powerful SEO tools like Ubersuggest to support our clients in choosing the best keywords and staying ahead of their competition. Whether you're just starting or looking to improve your rankings, keyword research is key to success.
3. Drill Down Into the Data to Find the Best Keywords for Your Topics
By now, you’ve collected some keyword ideas and maybe even a few content topics. The next step is to find out which keywords are the most effective for your goals.
Tools like Ubersuggest can help you dig deeper. When you type in a keyword, Ubersuggest shows useful data like:
- Search volume – how many times people search for the term each month
- Cost-per-click (CPC) – how much advertisers pay per click for that keyword
- SEO difficulty – how hard it is to rank for that keyword
You can save promising keywords by clicking "Add to List" and organizing them in your keyword planner. Then scroll down to see related keyword ideas, which help you expand your list even more.
Mix and Match Different Keyword Types
There’s no one perfect keyword. Instead, try choosing a mix of:
- Question-based keywords – e.g., “how to choose SEO tools”
- Comparison keywords – e.g., “Ubersuggest vs SEMrush”
- Short phrases – e.g., “SEO software India”
Using different keyword styles gives you a better chance to reach more users and rank higher in Google’s search results.
Once you're confident with your list, you’re ready to create strong, search-optimized content.
At AIS Technolabs, we guide our clients in choosing smart, data-backed keywords that help content perform better in search engines. Our SEO experts ensure that every keyword is aligned with your target audience and business goals.
Bonus: Keyword Ranking SEO Tips and Best Practices
If you're aiming to reach the #1 spot on Google, it's not just about choosing the right keywords — it’s also about using them the smart way. Below is one proven method to help improve your rankings:
1. Optimize for Featured Snippets
Featured snippets are the small boxes that appear at the very top of Google’s search results, showing quick answers to user questions. Getting your content placed there can bring you a lot of visibility and traffic.
A study by Semrush and Brado found that around 19% of all search terms show a featured snippet — and those pages get the top position almost every time.
So how can you get your content into a featured snippet?
Focus on question-based or long-tail keywords like “how does SEO work?”
Write concise, comprehensible answers to those questions (40–60 words) within your content.
Use layout, bullet points, and headings to help Google find your content quicker.
You can find the right sorts of searches people ask by using tools like Ubersuggest.
At AIS Technolabs, we help brands develop content that is easy to use, optimized, and ranks high on Google. You improve your chances of landing that desired top spot on Google by intentionally targeting featured snippets.
2. Use the Primary Keyword Strategically
Using your main keyword regularly through your website's content is crucial for optimal results.
Start the page title with the main to term. This aids Google to identify your page's main purpose. It's also a good idea to include the main keyword along with related terms in subheadings for improved organization and relevance.
Remember sure the opening paragraph includes the main keyword. This shows to search engines that the content you provide is closely associated with the topic at hand from the very beginning.
Avoid using the keyword too frequently, though. Keyword stuffing is a method of misuse of keywords, which might lower rather than raise your site's search engine ranks.
Our goal at AIS Technolabs is to help our clients rank higher without running the risk of penalties through using SEO best practices. We ensure that your keywords are properly and naturally placed to optimize the effectiveness of your content.
3. Optimize Meta Descriptions
This tips can help your create better meta descriptions:
- To give search engines data regarding the page's topic, including the main keyword that you employ.
- You may boost the number of clicks by including a call to action (CTA), such as "Learn More" or "Get Started."
- Keep it short—ideally, no more than 160 characters—to avoid it from getting compressed in search results.
Every page of your website ought to include an effective, keyword-rich meta description, according to AIS Technolabs. This ensures that your web page stands out in search results and helps to raise your click-through rate (CTR).
4. Use Heading Tags
Both readers and search engines value heading tags (such as H2 and H3). They make it easier to read and understand your content by assisting break it into manageable chunks.
Using effective use of heading tags also aids Google in analyzing your website to figure out its intended use. Your chances of ranking higher in search results may increase as a result.
To automatically enhance your keyword coverage, consider including your secondary keywords into these subheadings.
For instance:
- Use H2 for main section titles
- Use H3 for smaller points under those sections
- This enhances the structure and accessibility of your substance, especially when writing lengthy service pages or blog articles.
At AIS Technolabs, we use appropriate heading tags to categorize all website content with the goal to improve SEO performance and facilitate user discovery of the information they require.
5. Streamline Your Page Speed
Users may leave your website before they've even seen your content if it takes too long to load. Websites that load in 4 seconds or less typically have higher conversion rates, according to Portent research. Yet, conversion rates may decrease by 0.3% for each additional second that a website takes to load.
In besides irritating guests, a slow-loading website might lower your search engine leads to if they rapidly give up the page (high return rate).
To evaluate the speed at which a page loads, use tools like Google PageSpeed Insights. When you enter the URL of your website and click "Analyze," the tool will indicate the issues that need to be fixed and how long it takes for the site to load.
Here are a few easy ways to speed up the loading period of your website:
- Compress large images
- Remove unused plugins or scripts
- Enable browser caching
- Check your speed again after making changes to see how much it has improved.
At AIS Technolabs, we help our clients speed up their websites via tried-and-true optimization methods. In besides making users met, a faster site increases conversion rates and SEO.
6. Use Anchor Text With Keywords
The clickable text that pops up in a link and leads users to a different page on your website is referred to as anchor text. Users (and search engines) should be able to quickly figure out what kind of site they will be sent to when they click on the material in question.
Google suggests utilizing short and relevant anchor text. Consider summarizing the linked material with keyword-related phrases instead of using phrases like "click here."
For instance, you could choose "expert app developers" or "custom mobile app solutions" as your anchor text if you're linking to a service page about "mobile app development."
Here are some helpful suggestions:
- Make use of numerous keyword variations in your anchor text on various pages.
- Repeated use of the same phrase may pass off as spam.
- Keep links clear and natural within the content
At AIS Technolabs, we prioritize the application of strategically placed anchor text to improve SEO while sacrificing readability. This enables visitor research while helping search engines in comprehending the website's content.
In conclusion
If you want your website to appear up at the top of Google search results, you have to boost your SEO keyword ranking. Increasing traffic isn't as crucial as attracting the right kind of people who are more likely to become your clients.
You could be missing out on important leads and sales if you don't rank sufficiently or if you use the wrong keywords. If you want the content to perform better, you must use the right SEO tools and plan for keywords.
At AIS Technolabs, we specialise in SEO services that improve an organization's organic keyword assignment, generate high-quality traffic, and boost conversions. Our staff is willing to assist you if you like to boost your website's exposure utilizing a relevant keyword approach.
FAQs
Ans.
Utilizing optimized content to improve your website's organic rankings will undoubtedly assist Ayou rank higher in Google's search results. The basis of promoted rankings are ads; you bid on keywords and pay each time an ad is clicked.
Ans.
You can track the search engine results of the terms you select using tools like Ahrefs, Ubersuggest, and Google Search Console. On these platforms, you can find out which websites rank for specific keywords and how they evolve over time.
Ans.
Key ranking factors include of:
- Presenting users with exactly what they're looking for by matching their search intent
- Search volume (the frequency of the term's searches)
- Outstanding, practical information
- The number and quality of backlinks that point to your website
- The overall authority (domain strength) of your website
- User experience and page speed
Ans.
Ubersuggest, Google Trends, Ahrefs Keywords Explorer, and SEMrush are a few of the renowned tools. You can get the fullest picture of search demand and rivalry by trying out a few.
Ans.
Difficulty scores vary by tool, but generally:
- 20–35 is low difficulty (easier to rank)
- 36–50 is medium difficulty
- 51–65 is high difficulty
- 66+ is very high difficulty (tough to rank)
Before attempting the more competitive terms, many companies find that starting with low- to medium-difficulty keywords helps them get traction.
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