B2B eCommerce Growth: Unlocking Key Strategies for Success

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Give New Wings to Your B2B eCommerce Business

Due to a high craze of online shopping in the world, there is a need to follow good strategies for the growth of B2B eCommerce business. There are many options available for this but the best one is availing the service from an eCommerce solution company. The integration of technology in the same gives new heights and ultimately, it helps in gaining good revenue in the profession.


Nowadays, the eCommerce industry is growing at a fast rate. In this regard, the B2B eCommerce is also flourishing with the craze for online shopping . So, most of the companies are focusing on understanding the customer journey in a much better way.

This will again help to increase customer engagement. With the rapid evolution of this industry, it becomes very important for businesses to develop completely new strategies to keep pace with the ever-changing trends.

For this, companies should take the help of an ecommerce solution provider as they will help to plan for long-term growth and effectively compete with online retailers like Amazon.

Again, this thing essentially requires making use of the B2C relationship building tactics and tapping into the B2B buyer mindset.

Importance of Creating Valuable Relationships with B2B Buyers

Opting for the best ecommerce solution company will help to build strong relationships with the partners and customers which is an important aspect for B2B businesses. As a result, successful B2B eCommerce strategies should reflect that.

Nowadays, the B2B eCommerce models specifically go beyond automated ordering systems. So, there is much more emphasis on building relationships with customers whereas less on transactions.

Relationship centered B2B eCommerce is considered to reduce the effort that is spent on low-value tasks and effectively addresses extended interactions, multi-party deals, more complex transactions with long term business clients.

Therefore, it becomes very important to follow the key strategies that contribute to the growth of your B2B ecommerce business. In this regard, you can opt for the best ecommerce solutions for small business to address your unique needs.

Add Detailed Product Information on Your Site

It is very important to provide detailed and clear product information on your website. A good ecommerce solution company will suggest the same. This thing effectively facilitates the decision-making process of a buyer.

Also, the buyers contribute to finding product information and demos as the most useful and important types of web content on a business’s site.

For example, if your business focuses on selling cloud-based phone systems, you should always focus on sharing information that is related to the integration process along with the integral benefits of going wireless.

All that you need is to be transparent that can eventually result in more sales and thereby, increasing trust between you and your buyers.

Make Onsite Search Easier

Most of the buyers lack time to scroll through several product numbers and names for finding their preferred option.

So, you should always focus on a fast onsite search option and a clean interface that can help to increase the shopping experience of the buyers.

If you do not have an idea about how to do this, then you can take the help of an ecommerce solution company to perform the work for you.

They will help to build a page that allows visitors to specifically search by SKU number, product name, or product type.

Depending on your business, you could again include search options that allow buyers to select or filter items based on their price or popularity.

Simplify Payments and Ordering Process

You should always focus on providing a more personalized purchasing experience to the buyers. This will again help to secure sales. Also, to ensure buyers feel accommodated, you should provide them with multiple options.

For this, you should consider hiring the best ecommerce development provider who will review your sales forecast and finances to see if you can adjust your pricing or packages model to offer more scalable solutions.

So, it is always a very good idea to offer multiple payment options that include digital wallets and credit cards to payment terms and purchase orders. As a result, the buyers can easily pay following their preferences.

Utilize Social Media Marketing

Another important thing is to take advantage of social media to effectively bond with potential buyers. Social media is considered to be the 3rd most important marketing tactic to follow when it comes to B2B businesses.

Posts on Twitter, Facebook, and Instagram are a great way to drive traffic to your website. Not only that, but it helps to understand the unique needs of the B2B businesses.

But, it is very important to keep all your posts varied and information. You can again consider sharing customer reviews, product demos, infographics, announcements about discounts or deals, and industry news.

Another best approach is to host a Twitter chat for answering specific questions and to make use of Facebook live for demonstrating your products.

Advertise Positive Product Reviews and Ratings

Usually, the best ecommerce solutions for small business will suggest you advertise positive product ratings and reviews.

This is specifically because the buyers who shop for business essentials such as web hosting, software, or wholesale products, it is considered to be an ongoing relationship.

So, the buyers seek social proof to be confident in committing to your services or products for the long term. It is evident from many of the studies that a lot of the B2B buyers rely on peer reviews whenever they make a purchase decision.

So, it becomes very important to publish the ratings and reviews of buyers on your website. It is always a very good idea to include photos and names of your reviewers which helps to establish a sense of authenticity and trust.

Offer Incentives for Referrals

Referral marketing is considered to be an integral aspect of your B2B business. In this regard, you should focus on offering incentives for referrals.

A study suggests that about 84% of the B2B decision-makers start the purchasing process because of a referral. Also, it is seen that referrals contribute to close the sales 70% faster.

So, in case your company is not involved in offering incentives for referrals, then you should think about this aspect. You can again take the help of an ecommerce solution company who will guide you throughout the process.

Improve Customer Service

Customer service is proved to be very effective in building brand loyalty. So, you should focus on providing buyers a more enjoyable and easier shopping experience. For example, you can install a live chat function on your website or extend your customer service hours.

As a result, the buyers can easily type all their questions in the pop-up chat window at the bottom of your website. So, they get answers in real-time while browsing various web pages.

Not only that, but the live chat feature can effectively address any confusion and cut down on customer service phone calls and emails. The key to growing your ecommerce business is to effectively cater to the specific buyer’s needs.

Invest in a Responsive Website

You should always focus on investing in a responsive website. Doing so will eventually result in more sales. Like more consumers, B2B buyers enjoy the convenience of conducting research and shopping on their phones.

So, if you are still not having a responsive website, you should take the help of ecommerce solutions for small businesses who will help you in this aspect.

Again, migrating to mobile does not only mean improving the user interface of your website.

But, you need to ensure that the buyers specifically have access to the same features on mobile that they have on a desktop such as making purchases, filling out order forms, and conducting searches.

Create Valuable Content for All The Platforms

When it comes to content marketing, it is very important to create valuable content for all platforms. In this regard, you should start by creating detailed product descriptions.

Along with adding product descriptions on the product page, you should focus on creating brochures, product sheets, and downloadable content.

You need to add those on your product page which will provide detailed insight to your buyers about your products.
Not only that, but as a part of your content marketing strategy, you should also focus on other content pieces such as videos, white papers, webinars, and blog posts.

Leveraging The Power of SEO

SEO is considered to be an integral aspect of the growth of your B2B ecommerce business. So, you should take the help of a good ecommerce solution company that will develop a strong eCommerce SEO strategy specifically for your B2B eCommerce brand.

This is regardless of what you sell and what the average price tag is. Most of the B2B buyers conduct web searches before making a purchase.

These buyers will also complete an average of 12 searchers before they engage actively on the website of a particular brand. This is considered to be the main reason why you should always invest in SEO which will make your website visible in search results.

How AIS Technolabs can help you grow your B2B eCommerce sales?

If you are finding any of the difficult to grow your B2B ecommerce business, then we, at AIS Technolabs are fully dedicated to addressing your unique needs.

Our expert professionals always focus to deliver the best ecommerce solutions for small business. In this regard, we make use of the best B2B ecommerce strategies for the growth of your business and increasing sales.


So, B2B buying and selling online is growing at a rapid rate. Most of the buyers, in the current days, are focusing on buy online.

Therefore, you should develop a reputation for being approachable and accommodating can help to win referrals along with increasing customer satisfaction.

Also, most of the ecommerce solution providers suggest that the key to the growth of your eCommerce business is to effectively cater to the unique needs of the buyers.

This is the reason why you should improve customer service, offer more flexible solutions, and revamp your website.

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Sunny Chawla

Sunny Chawla is a CEO at AIS Technolabs which is a Web/App Design and Development Company, helping global businesses to grow. He is having expertise in Digital Marketing, Game Development & Product Development.


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