Table of Content
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Introduction
When you are looking to begin an online casino in Chile, you need to know about the rules and regulations available and how people are inclined towards gambling. We have collated knowledge here at AIS Technolabs that will help you move in the right direction without making any costly mistakes.
This will be a step-by-step guide on the most crucial considerations prior to initiating your Chilean online casino venture, if you are a beginner entering such fresh fronts.
Read on and discover essential tips and tricks to enable you to launch and develop your online casino successfully in the Chilean market.
iGaming Market in Chile
Chile is coming next to be among the fastest-growing and most energetic iGaming markets in Latin America. Betting has been deeply rooted in Chilean culture for years now, as the oldest legislation dating back to 1852 verifies. This makes this country one of the best places for operators wanting to break into a mature and traditional market.
This makes Chile a great location on which to build a successful online gambling business. It enjoys two solid strengths: an aggressive desire to gamble and a solid, growing economy. The iGaming market is also regulated by the Superintendence of Casino Games (SCJ) to ensure fair and responsible gaming by operators.
Although gambling has consistently been a favorite pastime activity for humans, the first land-based casino was opened in 1930 in Viña del Mar. It wasn't until 1995 that there was actually a full set of casino legislation written, but the legislation was later broadened by 2005 to encapsulate all 24 land casinos currently operating.
Chile also joined the ranks of the first countries in Latin America to accept online casinos. In 1994, The Gaming Club, which was initially created by Microgaming, began accepting Chilean players. And with this, the history of Chile's experience in online gambling began.
Today, with over 900 global operators licensed to provide online casino services to Chilean players, the country is raking in approximately USD 150 million yearly.
There are several reasons why iGaming will keep growing in Chile. This entails a sound economy, technologically advanced people, and sufficient internet penetration. With 19.62 million citizens, of which 88% reside in urban areas, and a per capita GDP of USD 15,094.83-the highest in South America, except for Brazil-the country is an attractive destination for online gaming websites.
Moreover, Chile boasts one of the continent's best online environments. More than 90% of the population, or approximately 17.69 million people, enjoy internet access. Chileans mainly employ smartphones and tablets, increasing accessibility like never before to play casino games online.
Legal Situation for Starting an Online Casino in Chile
Legislation on online gambling remains under construction, as in Brazil, but with some typical twists.
Currently, the Legal Law 19.1995 governs legalized gambling in Chile. It spans land casinos, lotteries, and betting offices on land. However, it is not extended to include internet gambling, leaving a loophole in the law.
Therefore, through this loophole, those living within the State of Chile can legally play at online casinos. Those companies which host these games are mainly located outside of Chile, therefore, not regulated or taxed through any Chilean government channels.
In attempting to bridge this gap and bring more order to the market, Chile introduced Bill 035/2022 in March 2022. The bill aims to create stricter legislation for online casinos and internet sports betting platforms. Some of the key points of the bill are:
- Changes to the role of the Superintendence of Casinos, Betting, and Gaming, expanding its jurisdiction to monitor and impose online gambling laws.
- Licenses are renewable for five years. There is also a six-month transition license for new operators.
- There can be remote casinos and sportsbook but not lotteries only for licensed companies.
Taxes. This is according to the bill:
- Operators will pay 20% of GGR.
- Online bookmakers must pay 2% of their turnover annually to Chile's National Sports Federation.
- All business owners who operate must commit at least 1% of the revenues annually towards marketing responsible gaming.
This bill has recently passed the Economic Commission of the Chamber of Deputies until June 2023. Already, this indicates that the government of Chile is serious regarding the building of a safe and legal venue for online gambling. Then, it waits to be thoroughly examined in the Senate. After approval, it will give proper guidelines to companies and complete protection to gamblers there.
Licences to Start an Online Casino in Chile
Obtaining a licence is the basic step towards starting an online casino in Chile. It not only provides legal compliance but establishes trust among players, giving them a safe and secure gambling platform.
Among online casino operators who are already operating with international licences, the most notable ones for the Latin American market are from Curaçao and Kahnawake.
Most Popular Payment Methods in Chile
If you are planning to have an online casino in Chile, secure and accepted modes of payment are the most important factors that will make your business a success. Users will be more likely to sign up and keep playing when they are confident about how they can pay and get money.
Payment trends may change in the future, but it's always good practice to include the most widely used methods that players in the area already own and are familiar with.
In order to meet Chilean users' requirements, your site must provide various payment methods, including regional bank transfers, e-wallets, prepaid cards, and credit/debit cards. Mobile payment apps are becoming increasingly popular, so mobile-friendly alternatives are a big plus.
We at AIS Technolabs work with the top software solutions and payment gateways supporting these secure methods. By integrating these systems onto your site, you can optimize your payment process, save money, and give your users a safe and solid experience.
Cryptocurrency Support in Online Casino Payments
The Fintech Law, passed in February 2023, declared the status of cryptocurrencies as legal digital assets in the nation. This newly improved their standing in the nation's financial system and has made crypto one of the best choices to invest in among Chileans in 2024.
The majority of the gamblers in Chile were already betting and playing on online casino and betting platforms using cryptocurrencies before this legislation. Now, with support from the Central Bank of Chile, people will definitely be attracted towards gambling using digital money.
If you intend to open an online casino in Chile, crypto payments will be a good inclusion. You can use either of the ways and include a basic crypto payment system for taking deposits and withdrawals or choose a complete crypto casino solution providing all the tools needed to handle digital currency comfortably.
We offer you both options at AIS Technolabs—leaving you to decide what is best for your business. We assist you in integrating secure, quick, and easy-to-use crypto features so you can lead the way in this expanding market.
How to Market an Online Casino in Chile?
Advertising Chilean internet casinos is currently however very liberal and free of constraints, similar to other Latin American markets. That too would change soon, because a new online gambling bill is to be passed into law. If it is approved, the legislation can impose stricter rules which could possibly ban or reduce certain types of advertisements.
In an effort to remain on top and avoid any impending issues, it's wise to implement effective yet safe marketing methods. One of the most effective ways of doing so is through affiliate marketing. It has been significantly effective in the world of iGaming and would surely deliver huge returns in Chile as well.
Affiliate marketing works by the collaboration with bloggers, review sites, and influencers who promote your online casino and bring new players to your website. In order to make the process smooth, a majority of operators use affiliate tracking software.
At AIS Technolabs, we offer advanced affiliate management features that enable you to easily establish commission rates, track affiliate performance, and make payments. These capabilities help online casino businesses grow their user base in an assured way while fulfilling local regulations.
Regardless of if you're from the beginning or aiming to increase your marketing effort, our affiliate marketing services can assist you in reaching more players and establishing a stable presence in Chile's iGaming industry.
Software Platform Needed to Start an Online Casino in Chile
The foundation of a successful online casino is a good software platform. It should be secure, stable, user-friendly, and high-performance. Building such a platform in-house requires many months, millions of capital, and technical expertise staff. There is, however, another alternative of getting started sooner and less expensively.
One of the more decent options is to use a proven casino software provider with a tried, proven solution. Such software comes with ongoing updates, integrated tools for bonus handling, jackpots, games, and user accounts and is set to be flexible and optimized for future upgrade.
With AIS Technolabs, you get completely white-label, web-based casino software so that you can easily enter the Chilean iGaming scene. Our platform is designed to aid your business objectives—be it player retention, game collection, or secure payment processing.
We also keep a close watch on changing gambling laws in Chile. As soon as regulations are fully in place, our solutions will be ready to support fully legal, compliant casino operations in the region.
With our expert team, scalable technology, and full support, you’ll be equipped to launch and grow a successful online casino business in Chile and across Latin America.
Disclaimer:
This blog is intended for informational and educational purposes only. We do not promote or facilitate gambling activities in any country where it is considered illegal. Our content is focused solely on providing knowledge about legal and regulated markets. We only work with operators and platforms that are licensed and comply with the laws of jurisdictions where casino gaming is permitted. We do not operate or endorse any form of gambling in restricted regions. In countries where only skill-based games are allowed, our involvement is strictly limited to those games.
We believe gambling should be an entertaining and responsible activity. Our goal is to ensure that the platforms we review uphold the highest standards of fairness, transparency, and player safety.
FAQs
Ans.
Online gaming in Chile is regulated but not entirely. Yet it is not illegal either. An offshore company can offer its services to a Chilean gambler, yet legislation (Bill 035/2022) is currently being created to legalize the market.
Ans.
There is no established system of online casino licensing in Chile at present. Once the bill that is expected comes into force, operators will be required to obtain a renewable five-year permit through the regulatory authority.
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The cost will differ based on your business model. White-label software is less expensive upfront, but total development, licensing (should it be available), and marketing could cost a significant amount of money of no less than $30,000 or more.
Ans.
To be able to conveniently serve Chilean customers, you shall have widespread national and international modes of payment such as credit/debit cards, bank transfers, WebPay, Servipag, e-wallets, and even cryptocurrencies, which of late have become increasingly popular since the passage of the Fintech Law in 2023.
Ans.
Affiliate marketing is among the most powerful weapons in Chile. There is a necessity for maintenance of awareness with regard to local advertising legislation since upcoming regulations can give rise to restrictions on promotional actions at online casinos.
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