Table of Content
(503 views)
Introduction
Starting an online casino in any nation requires meticulous planning and thorough market analysis. Prior to starting, it is crucial to understand local gambling history, online betting trends, and regional laws. likewise, cultural awareness has an enormous impact on how consumers react regarding your platform and its features.
This article explores the unique chances, legal context, and player preferences of the Mexican iGaming sector. You can establish a successful, legal, and locally customized online gaming company in Mexico with the help of AIS Technolabs' expertise.
Starting an Online Casino in Mexico – Key Considerations
Market Insights: When entering the Mexican iGaming industry, it's important that you concentrate on what local gamers find interesting. On betting sites, highlight popular sports like Liga MX football, baseball, the NFL, European leagues, and regional favorites like dog racing and lucha libre (wrestling). Online casinos may draw in additional clients with Spanish-language slot games with themes involving Maya and Aztec culture or Día de los Muertos. A different approach to increase player participation is to offer special offers for important events like Cinco de Mayo, Independence Day, the World Cup, or the Super Bowl.
Regulatory Requirements: New entrants must work with a casino or sportsbook that already has a Mexican license for them to operate legally as solo licenses are no longer issued and sub-licensing ended in late 2023. Through your local partner, you’ll need to submit technical certifications — including for your RNG system, sportsbook engine, and KYC/AML procedures — to SEGOB (Secretaría de Gobernación). Be prepared for the licensing process to take around 12–18 months.
Local Payment Solutions: Offer payment methods that Mexican players trust. Along with traditional options like credit/debit cards and e-wallets (PayPal, Skrill, Neteller, Mercado Pago), make sure to include OXXO Pay, SPEI, and CoDi/DiMo — all of which are popular and convenient in Mexico. Supporting transactions in MXN (Mexican Pesos) is also essential.
Software and Technology: Since almost all of Mexican players opt to play on smartphones, a mobile-friendly casino platform is essential. Selecting a reputable technology supplier like AIS Technolabs guarantees that your platform satisfies Mexican compliance requirements, integrates safe payment methods, and gives you strong technical infrastructure, such as CDN and hosting possibilities. To help you launch swiftly and confidently, our team also offers pre-tested compliance parts and local assistance.
Why Mexico?
The online casino and betting sector in Mexico is one of the fastest-growing in Latin America. It is projected to be valued USD 1.96 billion by 2030. Online gaming has become a major source of enjoyment for many Mexicans due to a massive increase in internet users. With 127 million active mobile phones and 83.3% internet penetration (about 110 million users), the country is suitable for digital gaming platforms.
Particularly in football, horse racing, greyhound racing, and Jai Alai, Mexican players have an avid interest in sports betting. In areas close to the U.S. border, where casinos and entertainment venues draw tourists as well as residents, the land-based gambling sector is also intimately linked to tourism.
Lotteries and other conventional games are still legal and immensely popular nationwide. Bullfighting and cockfighting are a couple of old cultural sports that are still played but are subject to varying local rules. Certain areas permit them, while others limit or outright forbid them due to animal care standards.
Mexico's strong gaming culture and high internet usage can be very beneficial to online casino and sportsbook companies. But this sector is also closely monitored, and operators have to follow local rules pertaining to advertising, ethical betting, and data protection. At AIS Technolabs, we assist gaming companies to navigate those limitations in a successful way while creating legal, high-performing platforms that attract Mexican users and foster long-term achievement.
Is Online Gambling Legal in Mexico?
Online gambling is legal in Mexico, but with limitations. Online gaming services can only be offered by operators who currently hold a land-based casino licence from the Secretary de Gobernación (SEGOB).
Getting such a license is challenging however. There is currently no formal procedure for new operators to apply for one on their own, and the Mexican government has not issued any new land-based casino licences in a long time.
As a result, a great deal of foreign operators and newcomers who want to join the Mexican market decide to invest in or collaborate with existing license holders. These established local businesses have both the expertise and legal permission required to conduct business safely and in accordance with national regulations.
All gaming activity in Mexico receive oversight by the Secretary de Gobernación (SEGOB), which makes sure that every company abide with the law. Serious legal implications may result from endeavoring to operate in the market without a local partner or a proper license.
At AIS Technolabs, we help gaming entrepreneurs and casino operators launch compliant and secure online platforms that meet Mexican regulations. Our experts guide you through every step—from partnering with licensed operators to building platforms that follow all local legal standards.
Online Casino Licensing in Mexico
Mexico’s gambling regulations have a long and complex history. After the Mexican Revolution, the government aimed to limit most forms of gambling. In 1948, President Lázaro Cárdenas introduced a strict ban influenced by Catholic traditions and social reform movements. Despite this, a few activities such as dominoes, card games, and occasional cockfights were still allowed. Sports betting was also limited for many years until strong public interest encouraged the government to legalize it.
Mexico's gaming industry started to shift in the early 2000s with the development of internet technology. More casino permits than ever before have been issued by the Secretary de Gobernación (SEGOB), creating new prospects for lawful gaming companies around the nation.
The government adopted changes under the Regulation of the Federal Law of Gaming and Sweepstakes in November 2023, which was an important revision. Slot machines were prohibited in all actual casinos and betting venues as part of these measures. For further operation, permissions, which normally last 15 years, must be renewed. It is anticipated that such changes will foster the growth of Mexico's online gambling sector.
Currently, before requesting an online extension, any local operator needs to have a land-based gaming licence.
While they are not allowed by law to operate, foreign businesses can join the market by creating partnerships with local, licensed land-based firms. This tactic guarantees adherence to national regulations while enabling foreign businesses to effectively as well legally reach Mexican players.
At AIS Technolabs, we assist global and regional operators in understanding and meeting Mexico’s licensing requirements. Our team helps you build a completely legal and secure gaming platform in Mexico through providing full support, covering technology integration, compliance guidance, and local partnerships.
How to Obtain Your iGaming Licence in Mexico
How to Obtain Your iGaming Licence in Mexico
A few essential duties must be completed in order to get an iGaming license in Mexico. Foreign companies must work with a local partner in order to operate lawfully due to the country's strict gambling laws. An outline of the main steps is provided below to aid in the understanding of the relevant process:
1. Work with a Local Operator: Foreign gaming companies aren't allowed to individually seek for a license. They have to collaborate with or invest in a Mexican company that already has a land-based casino permit. The partnership offers access to the local market while ensuring respect to national regulations.
2. Apply for an Online Extension: Requesting for an online gambling extension through the Ministry of the Interior (SEGOB) is the next step after partnering with a licensed operator. Business information, technical documentation, and compliance reports have to be included as part of the application process. As part of the licensing terms, operators have to pay SEGOB a modest fee (about 1%–2% of gross gaming revenue).
3. Undergo a Technical Audit: Your platform must undergo technical certification by respected labs like BMM Testlabs or GLI (Gaming Laboratories International) prior to consent. The above process confirms that the sportsbook software, RNG (Random Number Generator), and safety precautions on your system comply to Mexican betting laws.
4. Await Final Approval: SEGOB reviews the application following the conclusion of all audits and records. Depending on the complexities of the suggestion and compliance verification, the approval process usually lasts three to six months.
We at AIS Technolabs assist gaming businesses with each phase of the Mexican permit processes. Our staff simplifies each step, from matching you with reliable local partners to creating technical audits and ensuring full compliance, so you can quickly and confidently launch your licensed iGaming website.
Payment Methods & Taxation
Mexico is Latin America's second-largest and fastest-growing e-commerce market. After increasing by more than 20% from the year prior, the market achieved a value roughly MXN 789.7 billion (almost USD 39.3 billion) in 2024.
Mobile payment integration is vital for any online casino or betting platform since the majority of Mexicans prefer to use their cell phones for online payments. The most well-liked and reliable ways to pay, like OXXO Pay, SPEI, CoDi, debit/credit cards, and popular e-wallets like PayPal, Skrill, and Mercado Pago, should be offered by operators in order to bring in and retain local players.
Knowing local tax rules is crucial when creating a gaming platform in Mexico. Businesses are obligated by law to pay any unpaid taxes and disclose any gaming earnings. Keeping transparency and compliance guarantees long-term, smooth business activity in the area in addition to establishing player trust.
At AIS Technolabs, we help operators maintain complete tax and compliance with regulations while integrating local payment channels. Our staff makes sure your platform functions properly and exceeds all operational and economic needs in the area.
Popular Payment Systems in Mexico
Mexico offers a wide variety of digital payment options that make online casino transactions smooth and convenient. Well-known systems like Neteller and Skrill are widely used and fully support the Mexican Peso, making them popular across Latin America. Visa and MasterCard also remain the top choices for many players when depositing or withdrawing funds.
However, some local bank cards have restrictions on international transactions, which can make cross-border payments challenging. In such cases, Paysafecard has become a reliable and secure alternative that’s growing quickly in popularity among Mexican players.
Despite its diminishing worldwide prominence in the field of iGaming, PayPal is still one of the more popular online payment systems.
In Mexico's online casino business, cryptocurrency has become an increasingly common method to make payment. It offers quick, safe, decentralized transactions that improve flexibility and privacy for both operators and players.
At AIS Technolabs, we help operators integrate all leading payment systems, including crypto gateways, to ensure seamless and secure payment experiences for their players in Mexico.
Local Payment Options
Local payment options have risen in favor in Mexico and are crucial for online casinos that wish to satisfy player preferences and foster confidence. Users may do transactions faster, safely, and easily using these alternatives.
- System de Pagos Electrónicos Interbancarios (SPEI): SPEI, the nation's primary real-time bank transfer system, is run by Banco de México. It is a desirable option for online casino deposits and withdrawals since it allows players to quickly and safely take money from their bank accounts.
- CoDi, formerly Cobro Digital, was launched by Banco de México in 2019 and allows mobile payments via NFC or QR codes. Players can effortlessly make contactless payments with their devices.
- Dinero Móvil, sometimes referred to as DiMo, was launched in 2023 and allows users to send and receive money with just their phone number. It is an acceptable choice for doing online transactions because to its user-friendly design.
Operators can give Mexican players a more smooth gaming experience by incorporating regional payment systems like SPEI, CoDi, and DiMo. In order to ensure that every transaction is secure, in line with the law, and tailored to meet the needs of the local market, we at AIS Technolabs help online casino operators implement these trustworthy payment methods.
Key Taxes for iGaming Operators in Mexico
Understanding the tax structure is crucial for smooth business operations if you intend to open an online casino in Mexico.
Like a great deal of other businesses in Mexico, gambling operators must pay a 30% corporate income tax (ISR) on their total annual income.
Furthermore, gambling and betting activities are liable to a Special Tax on Production and Services (IEPS). This tax, which is also fixed at 30%, is calculated by the total amount wagered each month instead of the profit.
The good news is that by deducting up to 20% of any local or regional taxes already paid from the overall IEPS amount, operators may reduce their tax burden.
In order to keep your business legal, open, and ready for growth in the Mexican market, we at AIS Technolabs assist iGaming operators in recognizing and handling their tax and legal responsibilities.
Marketing Tips for Launching an Online Casino in Mexico
The Federal Law of Games and Raffles (Ley Federal de Juegos y Sorteos) and its related regulations regulate all types of gambling in Mexico. This suggests that the only individuals who may legally market or promote their gaming platforms are those that have official government permits.
Make sure a promotion meets with all local advertising and compliance laws before releasing it. You can develop an authentic campaign that not only fits with Mexican laws but also properly addresses the people you want by working with a professional tech firm like AIS Technolabs.
What Is Prohibited?
In order to avoid penalties, operators have to abide by the strict rules regulating gambling advertising in Mexico. It is strictly forbidden from promoting unlicensed casinos, whether they are domestic or foreign. TV, radio, websites, social media, affiliate channels, and influencers are all banned.
Operators are also not allowed to:
- Take use of terms that strongly encourage gambling, such as "guaranteed win" or "easy money."
- Promote your company in periodicals that appeal to people under the age of eighteen.
- Run ads without showing a valid licence or permit number.
- It is prohibited consumer protection laws to publish misleading promotions or make false claims about odds, prizes, or bonuses.
What Is Allowed?
so long as they comply to all legal and advertising regulations, licensed operators in Mexico may use digital marketing, influencer partnerships, affiliate partnerships, and sponsorships to promote their brands.
Any ads have to include the following:
- The operator’s official permit number.
- A visible “18+” age warning.
- "Juega con responsabilidad" is a classic instance of a responsible gaming message.
Influencer and affiliate marketing are permitted but content should only be meant for adult audiences and sponsorships must be made open to scrutiny.
In addition, companies regularly and legally use sports sponsorships, such as partnerships with sports teams.
Promotions and bonuses may be advertised, but their terms and conditions must be readily readily accessible and clear. Advertising on Google, Facebook, and other social media websites is acceptable but any business have to conform to age limits and go through vetting to safeguard children.
Due to Mexico's stringent advertising laws, operators must have a fair and compliant advertising approach. Influencer partnerships, sponsored content, online reviews, mentions in respected digital publications, and affiliate marketing are instances of successful tactics.
In contrast with some areas of Europe, social media marketing is also highly effective in Latin America, especially Mexico. Stronger engagement and brand loyalty can be developed by working with localized digital platforms and local influencers.
In order to guarantee that your casino brand grows responsibly and effectively, we at AIS Technolabs assist gaming companies in creating powerful, legal advertising campaigns tailored for the Mexican market.
Choosing a Platform Provider
One of the most important factors in establishing an effective online casino is choosing the right platform provider. You can handle marketing, bonuses, payments, and the player experience in overall with the support of your provider. That’s why choosing a trusted partner like AIS Technolabs can make a big difference. We offer custom online casino software that fits both the technical and business needs of operators targeting the Mexican market.
Software
Make a list of the key characteristics you need before launching, such as systems for organizing promotions and loyalty programs, support for the Mexican Peso, payment choices (SPEI, CoDi, or cryptocurrencies), and robust player management tools. Your platform ought to include an accurate sportsbook engine that supports local events and live odds if you intend to offer sports betting.
More than half of all online investments are wagers on sports, with football (soccer) being the most popular sport in Mexico, followed by American football and baseball. Due to this, along with to offering an array of broad features, your platform needs to be able to quickly adjust to local preferences.
Games
To keep players interested, a diversity of activities is essential. While some players prefer immediate win or lottery-style games, many prefer slots, table games, or live dealer experiences. Around twenty-five percent of Mexican people play these kinds of games, based on research.
You have access to a vast and varied game library with AIS Technolabs, which can be swiftly updated based on the tastes of those you are targeting. Also we have strong connections with top game makers, which makes it easier for you to offer popular and sought-after content.
Compliance and Security
Even though platform providers don’t require a separate B2B license, their technology must support full compliance with SEGOB’s regulations in Mexico. This includes certified games, safe data handling, and strong KYC/AML systems.
At AIS Technolabs, we build software that meets all these compliance needs. Recognized labs like iTech Labs and BMM test our products, ensuring high security, frequent updates, and open auditing processes. We assist operators to keep full compliance while focusing on expansion.
Marketing Support
Marketing is usually handled by the operator, but the right platform can make it much easier. With features like affiliate management tools, CRM systems, and built-in analytics, AIS Technolabs’ casino software helps you attract new players and keep them loyal to your platform.
Final Thoughts
Mexico is more than simply a rapidly expanding iGaming market; it's a flourishing, well-established region with lots of creativity, culture, and financial potential. Due to years of experience with both domestic and foreign gaming establishments, Mexican players already have high expectations, though gambling laws continues to be created. Operators need to focus on local preferences, popular game types, and genuine communication if they want to truly connect with this audience.
Succeeding in Mexico means understanding how to balance flexibility with structure — following the rules while also building real trust with players. It’s about moving fast, adapting to cultural trends, and creating long-term value through reliable operations and localized strategies.
At AIS Technolabs, we believe that success in Mexico’s iGaming market requires more than just market knowledge — it needs the right technology. Our cutting-edge casino software solutions are made to satisfy local regulations, enable extended operations, and maintain compliance with evolving regulations. With over 15 years of experience in global iGaming development, AIS Technolabs offers the solid technical basis required to successfully launch, expand, and flourish in Mexico and beyond.
Disclaimer:
This blog is intended for informational and educational purposes only. We do not promote or facilitate gambling activities in any country where it is considered illegal. Our content is focused solely on providing knowledge about legal and regulated markets. We only work with operators and platforms that are licensed and comply with the laws of jurisdictions where casino gaming is permitted. We do not operate or endorse any form of gambling in restricted regions. In countries where only skill-based games are allowed, our involvement is strictly limited to those games.
We believe gambling should be an entertaining and responsible activity. Our goal is to ensure that the platforms we review uphold the highest standards of fairness, transparency, and player safety.
FAQs
Ans.
Yes, but only if the casino received an authentic operating license from the Mexican government. Unlicensed casinos are barred from marketing on any media medium, including social media, websites, and television, regardless of whether they are situated in the US or abroad.
Ans.
The operator's permit number, the age restriction of "18+," and a caution regarding responsible gambling, such as "Juega con responsabilidad," must all be readily apparent on any casino advertisement. The promotion may not be compliant if any of these details are absent.
Ans.
Influencer and affiliate marketing are permitted as long as they comply by the rules. All sponsorships must be publicized, promotions cannot include false representations about wins or profits, and content should only be suitable for adults.
Ans.
Due to Mexico's strict advertising laws, it is best to use a variety of marketing channels, such as affiliate programs, sponsored articles, SEO-driven content, social media communication, and relationships with local influencers, to increase consumer trust and confidence.
Ans.
Custom iGaming platform development with integrated marketing tools, affiliate management, CRM systems, and analytics dashboards are offered by AIS Technolabs. Within Mexico's regulatory framework, these parts enable promotions, performance monitoring, and profitable development for operators.
ASIA PACIFIC