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Introduction
One of the most sought-after topics of conversation within the industry today is opening an online gambling business in Brazil. It's due to the fact that the country is currently experiencing dramatic changes in how it treats gambling legislation, in a move that is historic.
In 2023, Brazil made a leap considerably with President Luiz Inácio Lula da Silva signing into effect a new bill allowing online and offline sports betting. This is on the heels of the legalizing of sports betting through Law No. 13,756 in 2018, setting the stage for more to follow.
One of the most significant was when, on December 30, 2023, Bill 3.626/23 became law through Law No. 14.790. The new law specifically legalizes sports betting and iGaming nationwide.
President Lula's support of this bill shows that Brazil is committed to establishing a duly regulated gambling industry. It opens up a treasure of interesting opportunities for both Brazilian and international businesses. With the law taking full effect on January 1, 2025, the country's gambling sector will experience tremendous change and growth.
Thanks to this change, the time is right now to know what it takes to open an online casino in Brazil. Let's go through the key steps taken and points to consider.
Is Online Gambling Legal in Brazil?
Online gambling and sports betting were ambiguous for a number of years. But now the situation is different. Online gambling and sports betting are legally acceptable in Brazil.
After a lengthy wait and some legal reforms, the government of Brazil has finally approved full endorsement of these operations. This means both domestic and international companies can now easily enter the Brazilian market with assurance that laws are in favor of legal online gambling.
What is Currently Known About Brazil's New Regulations?
Brazil's new gambling laws have finally given a clear guideline to companies who wish to get into the industry. To operate legally in Brazil, all gambling companies must get approval through a five-year license. The cost of the license is around 6 million euros.
The licensed operators will also have to pay 12% of their Gross Gaming Revenue (GGR) as taxes. On top of that, there's now the additional requirement that players be taxed at 15% for their winnings, which many would probably find a little concerning.
In exchange for obtaining a license, companies must also set up a business center in Brazil. Among the important requirements is that the firm must be owned by at least 20% by a Brazilian citizen.
Overall, these new laws represent a giant step for the country. They are intended to make gambling safer, pay for public services, and open up to new investment. The global industry has been waiting for this day to arrive for decades, and Brazil is finally on the move—but only after a long, circuitous path.
A Look Back: How Gambling Evolved in Brazil
While gambling has been and remains popular in Brazil for amusement, the gambling law in Brazil has not been smooth sailing. It was prohibited altogether for most of the past 70 years. All land-based gambling activities within the nation were shut down by the government in 1946.
With the arrival of the internet, online gambling too was forbidden and Brazil tried on several occasions to legislatively ban it. In 2010, for example, lawmakers tried banning money from being transferred to online gambling sites. Once more in 2013, a government faction supported a bill that would wholly ban online gambling.
Ever since centuries ago, the only legalized form of gambling in Brazil was the state lotteries and betting on horse racing. While there were not much to choose from, at least it was a small but step in the direction towards licensed gaming.
Poker, though, was treated differently. Since poker is a skill game and not strictly a matter of luck, it was removed from the list of banned games. It became simpler for additional poker rooms, both online and offline, to be opened all around Brazil. Still, there was no express law stating whether or not poker was legal, though.
In the past decade, the global gaming industry has been looking at Brazil. 2016 was a landmark year, with the Brazilian Gaming Congress assembling many firms interested in investing in the country's gaming sector.
Then in 2018, Brazil introduced a law that would create a unified framework for online gambling. But the proceedings were stalled by the COVID-19 pandemic and the 2022 elections. Finally, in 2023, President Lula supported an emerging bill that would legalize online gambling completely. It's now before Congress for final approval.
While it took some time, Brazil has been steadfast in its efforts to create a safe and legal gambling industry. The objective has always been to grow the economy and create new opportunities. One good example of this is the 2022 bill that established temporary lotteries for the purpose of helping raise funds for healthcare and tourism.
Final Thoughts
Brazil's new gambling laws are a challenge and an opportunity both. While the country's past laws were often unclear, its law environment is now much more transparent. And this transparency offers a firm foundation for online gaming to build in the forthcoming years.
Brazil is emerging as one of the world's most promising iGaming markets with such changes in motion. We at AIS Technolabs are here to guide you to leverage this fantastic opportunity.
Brazil Online Gambling Market Overview
Brazil is likely to be one of the most potentially lucrative markets in the online gambling world today. It has a population exceeding 214 million and nearly 78% of its population is connected to the internet, offering a humongous potential for foreign operators to succeed within this market. Brazilians have always been fond of games of chance, so the country is naturally predisposed to gambling entertainment.
The future looks very bright for Brazil's iGaming industry. According to statistics given by Statista, the country's online gambling market is going to grow tremendously—by about 18.82% each year—and perhaps up to 3 billion euros by 2027. Legalization and regulation of the sector in recent years only contribute more to this estimation, with a definite structure being offered to businesses to grow safely and legally.
There also are some social factors which make Brazil a great place for iGaming companies. For instance, Brazilians are generally receptive to online gambling. They are competitive people, sport-loving, especially with football, and also enjoy leisure activities which propel this industry.
Gaming has always been a part of Brazilian culture. People through the ages have enjoyed many types of gaming including horse racing, bingo, and state lotteries. This background sets the tone for how gaming is known and understood throughout society.
Sports betting is by far the most accepted kind of gambling in Brazil. Figures show that around 60% of individuals who gamble on sport gamble for fun or to unwind. Around 13% gamble as a social activity with friends, while 12% gamble for the money with the focus being on promoting responsible gambling practice.
In brief, Brazil's huge numbers, universal internet use, and entrenched gaming tradition mean it is a strong and growing internet gambling market. With the support of new laws and cut-and-dry legislation, now is the perfect moment to enter into the industry—and AIS Technolabs is here to guide you every step of the way.
Payment Processing for Online Gambling
Just like the rest of Latin America, getting payments processed is one of the biggest concerns for online gambling platforms in Brazil. Payment systems are usually strictly regulated by the government, making it even harder when launching an online casino. Moreover, cash remains the most sought-after option for many, even in making an online transaction—roughly 46% of the population still sticks to using cash, whereas 54% use digital, as per local consulting firm reports.
So, what are the payment options of choice for success in the Brazilian market?
- Pix – Real-Time Payments
Pix is a real-time payment system created by the Central Bank of Brazil. It allows money to be instantly sent and received, 24 hours a day, 7 days a week. Pix is easy to use, accessible anywhere, and it became one of the most popular methods of payment in Brazil overnight. It's a revolution for operators, reducing the use of the traditional banks and making the transactions smoother for players.
- Boleto – Traditional Voucher System
Boleto is also run by the Central Bank and has been around since 1993. It's a safe way to pay for those who have no credit card. With Boleto, customers can make a payment by printing out a voucher and paying at a convenience store or bank. But Boleto does have one major fault—it's slow. Payments take a couple of days to post and are only made business hours at the bank.
- e-Wallets – A Convenient Alternative
Electronic wallets are gaining traction in Brazil. Operators like Pay4Fun and Evino are becoming the go-to choice for online payments. Having them on your site will increase the more seamless and effortless payment experience for players.
- Debit and Credit Cards – Local and Global
Debit cards and credit cards are in general use now, and their role is growing with e-business expansion. Supporting international cards such as Visa and Mastercard, and local cards such as Hipercard and Elo for greater penetration across Brazil would be a good idea.
Be Vigilant for Fraud and Holdups
As offline vouchers and other voucher payments are common, operators have to watch out for fraud. For example, a player can buy a voucher offline and play right away, though the funds have not been paid yet. Because these transactions can be settled within three days, this leaves space for abuse or suspicious activity.
That is why it is so important to have strong anti-fraud processes in place. With expert developers like AIS Technolabs working for you, you can integrate secure payment gateways and reduce the risk.Crypto Gambling in Brazil
Another important subject to address with regards to the payment at Brazilian online casinos is the payment using cryptocurrencies. Even though crypto markets in 2022 have had a negative year, most of the largest digital currencies are eventually coming back. This comeback is also being seen in the field of online gaming.
According to a recent AIS Technolabs report, that examined more than 860 gambling operators, as many as two out of five bets made from January up to September 2023 were placed via cryptocurrencies. Perhaps even more noteworthy is the 50% increase in crypto bets, indicating that online gambling's digital currencies are not merely holding their own—they're gaining traction.
Brazil is equally fervently interested in cryptocurrency in general. Brazilians, dating back to 2021, traded an estimated USD 38 billion worth of crypto assets. During 2022, the Brazilian government did not take this trend lightly. With near-yearend sign-off, Former President Jair Bolsonaro signed a new bill to help regulate the use of digital currencies, an indication that crypto has become a major part of Brazil's financial and tech future.
All this means that cryptocurrency is one factor online casino businesses cannot afford to disregard when entering the Brazilian market. Offering crypto payment options can boost users on your site, meet modern payment needs, and stay competitive.
With help from AIS Technolabs, you can introduce secure and convenient crypto payments on your site, and offering what modern players are looking for becomes an easy task.
Languages
While English is a global language and a great choice for launching an online casino in many countries, it's not always enough—especially when you’re targeting local markets. In 2025, more online businesses are realising that localisation plays a big role in user satisfaction and success.
If you are to launch an online casino in Brazil, it is highly recommended that you offer your site and platform in Portuguese. The reason for this is that about 98% of the population in Brazil speaks first language Portuguese. Offering your casino in the native language makes your casino more welcoming and easier for players to access.
By adding support for the Portuguese language, you'll have a better chance of reaching users in Brazil, improve their experience, and grow your customer base. An easy-to-use platform in the native language shows you care about your audience and are attuned to their needs.
At AIS Technolabs, we help operators build totally localized iGaming platforms that aren't just seamless to use but also converse with your players' language—literally.
Starting a Casino in Brazil: Software Requirements
If you're planning to launch an online casino in Brazil, your software has to be more than the fundamentals. Of course, it must include fundamental features like secure tightness, admin interfaces easy to use, affiliate options, bonus options, and secure payment options. But in Brazil's thriving market, you'll need to do even more to stand out.
One of the most significant points is to offer support for popular local payments, both traditional ones like Boleto and Pix, as well as cryptocurrency. This will give players more flexibility and make your casino more unique.
Another important consideration is mobile compatibility. It is probably that most Brazilians prefer to bet on their smartphones. Thus, your online casino should work properly on mobile devices—either through a responsive mobile site or native apps for both Android and iOS.
Scalability is also very important when entering the Brazilian market. Sportsbook is actually very trendy in Brazil, so it is logical to have a pre-integrated sportsbook functionality. Having one wallet system—players can play casino games and place wagers on sports using one account—provides a smooth and entertaining experience.
At AIS Technolabs, we offer adaptive, feature-rich casino software for high growth in target markets like Brazil. We offer future-proof solutions that allow key technologies like multilingual interfaces, crypto integration, and personalized bonus systems. You can also add a high-performance sports betting module that is easily integrated into your web-based casino.
To keep players engaged, we provide thousands of games through our Game Aggregator, along with customized features like Jackpot Management Systems to make your brand stand out.
Regardless of whether you're launching a casino or expanding in Brazil, AIS Technolabs is equipped with the right tools to help you succeed in this energetic and competitive market.
Casino Game Preferences in the Brazilian Gambling Market
Brazil has a history of loving games of chance and skill. From lotteries and sportsbook betting to bingo and the traditional Jogo do Bicho, gambling is a part of Brazilian culture.
When Brazilians play online casino, they have favorites.
Number one on the list is roulette. European, American, or French roulette, Brazilian players love placing their chips and watching the wheel spin. It's a dash of luck and drama that has people coming back for more.
Blackjack is also hugely popular in Brazil. This classic card game offers users both strategy and brainstorming, which is appealing to most. Generally, table games like blackjack, roulette, and baccarat are a hit among Brazilian players.
Slot machines remain popular too. From traditional fruit machines through to video slots with wonderful themes and thrilling bonus rounds, slots are the default gamble for players who enjoy simple but thrilling gameplay.
Poker is also as popular in Brazil. As it is considered a skill game and lies in legal uncertainty, more and more people are trying their hand on the internet. Everybody who plays poker enjoys pitting their strategies against others.
The other trend on the rise in Brazil's market is live dealer games. These provide players with an opportunity to engage actual dealers through live video streams, receiving the thrill of a live casino in the comfort of their homes. Since Brazilians are very social and enjoy shared experiences, live casino games are a suitable way to experience and enjoy things together.
We realize such preferences at AIS Technolabs and offer casino game development solutions that are tailored to local preferences. From classic table games to video slots, poker rooms, or live casino solutions, we can help you create a highly customized gaming experience tailored to Brazilian players.
Sports Betting in Brazil: A Key Market Opportunity
Prior to discussing how to promote online casinos in Brazil, it's helpful to note the availability of sports betting in the country. For any operator to enter the Brazilian market, providing casino games and sportsbook services under one canopy brand name is a wise move. Brazilians are not just gamblers at heart; they are big fans of sports betting as well.
This is attested to by research. According to the TGM Gambling and Sports Betting Survey, roughly one out of every three Brazilians bets on sports at least a few times a week, and 8% bet daily. Brazil, being the largest nation in Latin America, has a market size that presents vast opportunities for growth.
To be successful, it's necessary to know what the locals like. The most widely followed betting sport is football (soccer), but there are also other popular games such as basketball, poker, and horse racing.
Yet another sector attracting significant attention is esports. Statista estimates that Brazil's esports fan base will amount to over 24 million people in 2027. That fast-growing marketplace is perfect for bookmakers seeking to reach out to a younger, more technologically savvy crowd.
If you are planning to start a sports betting site in Brazil, uniqueness is the key. For example, including cutting-edge bonuses and gamification elements ensures that your brand is distinguished. At AIS Technolabs, we help you include smart sportsbook solutions that fascinate customers and make them return for more.
Our sportsbook software offers a range of bonuses, jackpot features, and advanced management options to facilitate smooth functioning of your gambling site. Whether you are interested in football, esports, or other leading games, AIS Technolabs gives you everything you need to create a customized, lucrative website for Brazilian gamblers.
Marketing Strategies for Launching an Online Casino in Brazil
Previously, it was challenging to promote online gaming in Brazil because the legal system had not been established. It was challenging when it came to using prominent marketing tactics like Google Ads or television commercials. With the implementation of new regulation, however, licensed operators may now promote their casinos more openly as long as they comply with strict controls on responsible gambling.
These regulations require that advertisements receive warnings on the risks of gambling, promote healthy playing habits, and do not suggest that gambling is good for one's health or society.
In spite of having such regulations, it is necessary to balance the appropriate amount of new advertising channels available in Brazil's evolving environment with established marketing methods. This will cause your business to grow and target even more gamblers.
Today, a successful marketing plan should attempt to establish powerful affiliate networks, be advertised on trusted online media, use pay-per-click advertising, and employ good SEO practices to boost web search placement.
Ready to Launch Your Online Casino in Brazil?
A Growing Opportunity in Brazil
Brazil is one of the most promising Latin American gambling markets for Internet gambling. The new regulations show clear benefits—they can anchor the country's economy, finance critical sectors like healthcare, and spur overall financial growth.
Since 2018, the iGaming market has awaited the moment when Brazil would eventually welcome legal online gambling. With the new law now active, the time is right to prepare and enter this fast-evolving market in order to take advantage of its vast potential.
FAQs
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Yes, based on a change in law, internet-based casino gambling is legal in Brazil for licensed operators, offering new market opportunities.
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Operators must acquire a 5-year license, tax revenue, and local presence like Brazilian ownership of at least 20% of the company.
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Popular modes of payment are Pix, Boleto, electronic wallets, and domestic and foreign credit/debit cards. Crypto payments are also on the rise.
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The software needs to include strong security, mobile compatibility, multiple language support (specifically Portuguese), integrated sportsbook functionality, and flexible payment systems.
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Responsible gambling messaging should be developed with affiliate networks, pay-per-click advertising, SEO optimization, and adhering to local regulation for advertising.