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Why Open an Online Casino in Peru?
Peru is quickly emerging as one of the leading destinations for iGaming operators in quest of expansion in Latin America. This is largely because the country has experienced significant economic growth as well as in its gambling legislation in the past decade.
Peru rebounded from the COVID-19 pandemic faster than any other country in the region. Its economy even grew 4.7% in 2024. Economists also expect individual income in the country to grow by nearly 20% by 2030 compared to 2025 due to high-quality foreign investment and sound economic planning.
Peru has a young, technology-versed populace which enjoys playing on computer platforms—so it is an extremely good target for online gambling games. To that, the country has established honest and welcoming legislation pertaining to online gambling, allowing business operators the legal security.
Peru is a high-potential target market for the growth and development of online casino platforms in AIS Technolabs. Having a well-established economy, sound regulations, and growing demands for electronic entertainment, Peru is an excellent opportunity to flourish in the business of iGaming.
Key Insights
If you are planning to start an online casino business in Peru, then a few points should be kept in mind. At AIS Technolabs, we guide our clients through all these key points to allow them to establish a successful iGaming business in the country:
- You Need to Be Licensed: Casino business operators and their B2B partners need to be legally licensed or registered with MINCETUR, the Ministry of Foreign Trade and Tourism of Peru. Conducting an illegal site can attract severe punishment or be banned.
- Good Clear Rules Exist: Peru currently has good and clear rules regarding internet gaming. Most important legislation includes Laws 3155 and 31806, together with Supreme Decree 005-2023-MINCETUR, which entered force during February 2024.
- No Payments in Cryptos Permitted: Present legislation does not permit the use of cryptocurrencies. Payments and deposits may be made only using normal (fiat) currency.
- Faster Market Development: With more than €1 billion yearly online gambling turnover and more than 80% national internet penetration, Peru is one of the most profitable online casino markets in Latin America.
- Hosted Locally: Your servers and player data must be physically located locally in Peru. Your game software must also be tested and certified by laboratories such as GLI or BMM.
- Player Behavior and Preference: The Peruvian players mostly are enthusiasts of current events betting—football. They even enjoy mobile phone betting and use local deposit payments like PagoEfectivo.
The Evolution of Gambling in Peru: a Historical Overview
Peru doesn't have an extensive gambling past, yet much has changed over just a few decades. The trip got underway in earnest on May 1, 1979, when land-based casinos could operate legally in Peru. Slots were legalized a few years afterwards, as of 1990. The slot machine establishments were taxed at the initial rate of just 3% for the first two years and thereafter to 20% from the year 1992.
Key measures were taken during the 2000s to formulate a more structured gaming sector. In 2006, the government drafted the Casino and Slot Machine Gaming Activity Law, which contained further conditions and raised taxes. Subsequently, in 2009, further laws required all casinos and slots to conduct regular internal audits and keep funds reserved to help avert anti-crimes like money laundering.
Another, more important change happened relatively more recently. On August 13, 2023, Law No. 31557 went into effect. It legalized and regulated online casinos and betting platforms in Peru. It was a milestone in putting Peru on the same level as other significantly regulated iGaming markets in Latin America, such as Brazil, Argentina, Colombia, and Panama.
At AIS Technolabs, we help companies keep up with evolving gaming legislations and provide end-to-end services to establish fully compliant online casinos in emerging markets like Peru.
The iGaming Market in Peru
Peru is progressively emerging as an increasingly more desirable place to build an online casino. Peruvians have been exposed to gambling for quite some time now, and the country already has a very well established land-based casino market.
There are more than 20 big casinos with 250 tables now. Peru also has more than 700 facilities with approximately 75,000 slots, spread across many different locations from restaurants and hotels. In 2022, land-based gambling produced approximately €122 million and generated more than 87,000 jobs in Peru.
Nowadays, the online casino and sport betting business in Peru is also developing at a very fast pace. Poles like games, but mainly football betting. It is leading to fast growth in online betting.
Peruvian online gaming and gambling market in 2024 raked in more than €291.9 million. The value is predicted to increase by 6.19% annually until it reaches approximately €390 million in 2029. The figures rank Peru among the leading 5 iGaming markets in Latin America.
Among the main causes of this growth is enhanced technology and internet connectivity. During the pandemic, huge numbers of Peruvians in urban and rural towns lacked stable internet or a means of accessing the internet.
Consequently, the government started to invest in telecommunication infrastructure and collaborated with others to implement schemes like Todos Conectados, Conecta Selva, and Cultivo Talento Digital, making it possible for an increased number of people to access the internet.
These advances, in addition to the rising GDP of Peru, have provided the perfect backdrop for internet gambling firms to thrive.
2022 statistics show:
- 79.2% of Lima households are internet-enabled.
- 58.4% of the remaining country's households are also internet-enabled.
- 95.4% of households own at least one or more device including a smartphone or computer.
Usage of the internet in Peru rose by a mean of 19% to 2024 from the previous year.
We at AIS Technolabs help iGaming operators break into the Peruvian market with licensed, high-performance platforms. We make sure your casino meets all technical, legal, and user-experience requirements.
Peru Gaming Regulations
If you are opening an online casino in Peru, it is strongly advised that you acquaint yourself with the legislation regulating the country's gambling sector. Although the first gambling law in Peru was published as early as 1840, the government failed to revise and adjust terms for land casinos, sports books, and lotteries until the 1990s.
The major legislation regulating the different types of gambling in Peru are:
- Law No. 27153 (1999): Governs the manner in which casino games are played.
- Law No. 21921 (1977): Governs lottery games.
- Law No. 10293 (1945): Offers law for sports event wagering.
- Law No. 31557 (2022), modified by Law No. 31806 and Supreme Decree 005-2023-MINCETUR (2023): These pieces of legislation specifically focus on online casinos and remote sporting betting.
The Ministry of Foreign Trade and Tourism (MINCETUR) is the most central government agency responsible for running and applying gambling laws in Peru. They regulate casino and betting operations. In the case of lotteries, the Programa Integral Nacional para el Bienestar Familiar (INABIF) oversees the regulation.
We from AIS Technolabs assist our clients throughout all steps of the compliance and licensing process in Peru. Our experts keep your online casino platform in line with government regulations and run legally and efficiently in the expanding Peruvian iGaming industry.
Law No. 31557
Peruvian online betting is legally established because of Law No. 31557, effective on February 9, 2024. The law has created legal ground for online sportsbook websites and online casino websites to operate within the country.
MINCETUR (Ministerio de Comercio Exterior y Turismo) announced the application period to operators from February 13 to March 13, 2024. Over 150 companies asked for these dates to be licensed operators in Peru.
In order to operate an online gambling business legally, the operators have to adhere to the law provisions strictly. Once they are licensed, they can provide their services in a secure and open environment to Peruvian players.
Following are the main points of Law No. 31557:
- All operators, both local and foreign, shall formally register and abide by all the provisions in the law to carry on business in Peru.
- Illegal websites operating outside the law can be prohibited, penalized, or site-blocked.
- All licensed companies will pay a 12% gaming tax on their net revenue.
- MINCETUR may remove unauthorized gambling services by blocking their sites, IPs, or apps.
The revenues amassed from these taxes will be allocated as follows:
- 40% in the government treasury
- 40% is utilized in the tourism industry
- 20% is put into mental health programs
We help business entities at AIS Technolabs with the lawful setup of a Peru online casino or sportsbook website. From license application submissions to technical deployments, we ensure that your platform meets all applicable laws and industry requirements.
Most Popular Payment Methods for Online Casinos in Peru
In Peru, the manner through which players pay can have a significant influence on how they perceive an online casino. A seamless and secure payment process is reassuring and keeps the client happy. There are players who like to pay quickly through the internet, but there are others who like to pay in cash or through conventional banking processes.
That is the reason why online casinos that have ambitions to grow in Peru must offer a range of payment methods that are suitable to native customs. Players would be more willing to play and stay if they have convenient and familiar alternatives.
Top Payment Methods for Online Casinos in Peru
Is Bitcoin Gambling Legal in Peru?
No, gambling with Bitcoin or any other cryptocurrency is illegal in Peru. Current laws clearly prohibit the use of crypto as a payment means for any kind of gambling-related dealings. That includes withdrawals, wagers, and deposits.
Under Peruvian gambling law 2023 under Article 38(d), online casinos licensed in Peru cannot accept or process any form of cryptocurrency. Only the conventional (fiat) currencies like the Peruvian sol are allowed for official gambling transactions.
If a casino were to break this prohibition, then it would be harshly penalized—such as hefty fines or even have its license cancelled.
We at AIS Technolabs recommend our clients to adhere to all local regulations, such as payment limits. If you are planning to run an online casino in Peru, you should disable crypto functionality or restrict this feature for this nation to stay updated and current.
Launching an Online Casino in Peru: Short Guide
If you are looking to open an online casino in Peru, the following easy-to-follow step-by-step guide:
- Register Local Business: Either register a company in Peru or engage with an already established company in the country.
- Choose Approved Software: Adopt a licensed gaming website and gaming suppliers by MINCETUR (Peru gambling commission).
- Provide Local Payment Solutions: Don't forget to incorporate popular payment alternatives in Peru like credit/debit cards, bank transfers, PagoEfectivo, and e-wallets.
- Get Certified: Software and games will need to undergo testing in labs and be certified by recognized laboratories like GLI or BMM. Your platform will also need to undergo a strict technical audit.
- Get Your License: Ready and submit all the documents required to MINCETUR to get your operating license.
- Integrate Safety Features: Your website ought to incorporate responsible gaming features like identity verification (KYC), anti-money laundering (AML) facilities, and exclusion facilities for players.
- Test First: Soft launch first under regulation oversight. If everything goes well, then you can bring online casino online in full.
AIS Technolabs can help you with advice to manage each step of the setup procedure from choosing appropriate software to dealing with legal requirements and payment integration.
Technology and Compliance: What Operators Need to Know
If you want to run an online casino in Peru, it is advisable to follow the country's technical as well as legal regulations.
First, your platform and all your third-party providers—game providers, payment processors, and data providers—must be completely certified by MINCETUR. Before accepting a single vendor, ensure that they can provide the proper documents: their certifications, licenses, and official approval by Peruvian regulators. The use of unlicensed providers could delay your license or even get your casino de-approved in the future.
Your casino website also has to be certified by labs like GLI or BMM. These will guarantee that your games, RNGs, and platform software are both fair and secure. If you do not have these, you cannot open.
To stay compliant, your website will also need to be able to provide real-time data or full activity reports to MINCETUR. This will enable the government to monitor your activities to ensure everything is being done properly and according to the law and ethics.
Protection of the player and security are core aspects of the law. You will require:
- KYC (Know Your Customer) systems to verify players' identities
- AML (Anti-Money Laundering) checks to stop illicit transactions
- Tools for responsible gaming like tools for self-exclusion, deposit limits, and links to access services
AIS Technolabs provides turnkey casino solutions for online sites that meet all Peruvian technical as well as legal specifications—allowing you to go live quickly and stay compliant with ease.
Ready to Launch Your Online Casino in Peru?
How to Choose a Casino Platform Provider for Peru
If you plan to open an online casino in Peru, among the most essential things you need to do is select a suitable platform provider. The platform you are going to choose must be fitting for your business model and help you expand your business within the Peruvian iGaming market.
When selecting a provider, ensure that they have available customer support, secure hosting, proper licensing, and flexible payment systems. Also, ensure that the provider can provide you with a modern website design, lots of options of top-rated games, and effective tools to attract and retain players.
At AIS Technolabs, we have turnkey online casino solutions which are designed to meet the technical and legal standards of Peru. We also offer sportsbook solutions, integration services, and marketing solutions to boost your competitiveness.
We would like to empower you to start a secure and fun gaming experience for players—without giving up control of your business.
Marketing an Online Casino in Peru
If you wish to advertise your Peruvian online casino, you will be required to follow the Peruvian advertising law. Advertisements should only be posted by licensed providers. Responsible gambling messages and accurate terms and conditions should be visible on any form of promotion. Advertising to under-aged individuals is also banned, and offers cannot be shown during certain times or on sites being held under under-aged ownership.
While these regulations may limit where and in what manner you advertise, registered operators do have the flexibility to advertise their sites legally and effectively. It's pleasant to see the manner in which the remainder of Latin America is portraying itself. It proves that you need to keep up so the business will be in a position to flourish within the long term.
There are even many marketing tools that are legal in Peru and work efficiently. They are:
- Partnership of affiliate and casino review web sites
- Display of banner advertisements on leading gaming or news web sites
- Constructing efficient social media web sites
- Advertising through utilizing the application of affiliate networks to acquire new clients
This type of advertisement is referred to as affiliate marketing, and it can expand your business if done correctly. It does take effort, time, and tracking software to operate campaigns and determine whether or not they work, though.
At AIS Technolabs, we help clients harness the smart way of affiliate marketing. We help you establish strong affiliate relationships, track your promotions, and follow Peruvian law—so that your online casino reaches its intended visitors without legality issues.
Conclusion
Peru's gaming market is in rapid transformation online, representing great opportunity for the adventurous to profit from it. The country boasts a robust gambling culture, increasing mobile consumers, and fresh laws that allow businesses to build for tomorrow with greater confidence.
The implementation of Law 31557 has increased security and trust among players and operators. Yet, to succeed in this industry, online casino businesses need to do more than they already do. They need to offer local payment options, comply with all legal standards, and give users a clean and mobile-friendly experience.
Since football is among the most sought-after betting activities in Peru, it would be of great assistance to introduce a few Peruvian popular games and features. Moreover, as the market matures, regulations and requirements will change. Operators that prioritize responsible marketing, clear engagement, and continuous compliance will have a greater chance to grow.
At AIS Technolabs, we understand the legal, technical, and cultural requirements of launching an online casino in Peru. We help businesses enter well, stay compliant, and thrive long-term in the Peruvian market using our expertise and end-to-end iGaming solutions.
Disclaimer:
This blog is intended for informational and educational purposes only. We do not promote or facilitate gambling activities in any country where it is considered illegal. Our content is focused solely on providing knowledge about legal and regulated markets. We only work with operators and platforms that are licensed and comply with the laws of jurisdictions where casino gaming is permitted. We do not operate or endorse any form of gambling in restricted regions. In countries where only skill-based games are allowed, our involvement is strictly limited to those games.
We believe gambling should be an entertaining and responsible activity. Our goal is to ensure that the platforms we review uphold the highest standards of fairness, transparency, and player safety.
FAQs
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To operate an online casino in Peru, you must comply with Law No. 31557, register your business with MINCETUR, and have your site and games certified by licensed labs. You must also have anti-money laundering and responsible gaming policies.
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It's usually a good idea to include local or go into partnership with a local Peruvian company in order to better adhere to regulatory and licensing requirements.
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Credit and debit cards, bank wires, local payment systems like PagoEfectivo, and e-wallets are prevalent. Payments made in cryptocurrency are not yet permitted in Peru.
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Timing for licensure may be unpredictable but typically would involve submitting your application with all documents, auditing and licensing your site, and cleared through AML and KYC procedures before approval.
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Operators must have their software licensed, report in real-time to regulators, perform KYC and AML screening, and offer responsible gaming tools in the form of self-exclusion facilities.
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